EDELWEISS: BRINGING THE FRESHNESS OF THE ALPS TO MALAYSIA - EDELWEISS WHEAT BEER BY Heineken Malaysia Berhad

Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched the latest addition to its portfolio of award-winning beers and ciders – the premium wheat beer Edelweiss. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught.

Easy-to-drink with a refreshing finish and a subtle, fruity aftertaste, Edelweiss is a smooth wheat beer with a golden hue and a natural cloudiness. It is available fresh on draught in selected bars and restaurants, using the unique and innovative Edelweiss Blade draught machine. Stylish and beautifully designed, the new Edelweiss Blade machine is a countertop draught dispenser which serves Edelweiss at a crisp Alpine temperature of 2°C.

EDELWEISS: BRINGING THE FRESHNESS OF THE ALPS TO MALAYSIA

Beer Recipes: French’s No. 1 premium wheat beer 1664 Blanc inspires beer lovers to share good taste in its Bon Appetit-lah campaign where France meets Malaysia in a twist of gastronomy. Starting June onwards, 1664 Blanc will unveil five unique French-Malaysian fusion recipes curated by French Chef Nathalie of Nathalie Gourmet Studio, and Malaysian Chef Isadora Chai of Bistro à Table for consumers to cook and try at home during the full movement control order (FMCO).

To elevate beer lovers’ gastronomic experiences, the Bon Appetit-lah consumer promotion for 1664 Blanc purchases offers chances to win exclusive 1664 Blanc merchandise, Le Creuset cookware, luxury island vacations post-MCO and more!

1664 Blanc Bon Appetit-lah - French-Malaysian Cuisine Recipes - Win Premium Prizes

HAPPY HOURS AT HOME: We are in the middle of a pandemic and in Malaysia the government has just another lockdown - the MCO 3.0. I believe most of us are getting tired of ordering the same food for delivery, week after week?

Tiger Beer, the champion of Asian street food, has the answer. Spice up your mealtimes by pre-ordering the Tiger Street Food Box – featuring exclusive, bold collaborations between classic street food favourites and some of KL’s hottest modern restaurants – and get it delivered right to your door!

Tiger Street Food Festival 2021 BY TIGER BEER IS BACK - UNBOX THE EXTRAORDINARY WITH TIGER

Tiger Street Food returns to spice up your mealtimes; exclusive bold collaborations from street food favourites available to pre-order for a limited time only

CARLSBERG SMOOTH DRAUGHT NEW LOOK PACKAGING CAN AND BOTTLE CAP

Carlsberg Smooth Draught unveils a brand-new modernistic look to create an even smoother drinking experience! In Carlsberg’s continuous pursuit of better, consumers can now enjoy a refreshed look and feel with the same great taste in the Danish Inspired local brew. The debut of Carlsberg Smooth Draught’s new look is now complete across its product family from cans, bottles and now even available on taps making this smooth liquid more accessible to consumers!

Staying true to its tagline – Probably The Best Beer in the World, Carlsberg’s constant pursuit of better is the driving force behind the refreshed identity of Carlsberg Danish Pilsner and Carlsberg Special Brew in 2019, and now for Carlsberg Smooth Draught. The brand’s new look spotted across its new packaging, visibilities, and amenities solidifying the premium-ness of its identity and freshness of the same smooth, great brew. The most innovative improvement is the scavenger liner to pull-off a “Fresh Cap” on Carlsberg Smooth Draught 325ml and 580ml bottles that removes oxygen from the headspace in the bottle to keep beers fresher for longer. This tiny detail creates a huge difference to drinking experience where consumer can taste fresher brew up to five times longer in bottled beers.

CARLSBERG SMOOTH DRAUGHT REFRESHES ‘NEW LOOK’ FOR AN EVEN SMOOTHER SENSATION!

Gong Cha Flagship Store Mid Valley The Garden Mall Kuala Lumpur 2021

Store Launch: Gong cha has officially launched their first-ever Flagship Store in Malaysia! Located on the second floor of The Gardens Mall, Mid Valley City, Kuala Lumpur, the newly refurbished outlet offers an exclusive menu as well as a premium bubble tea experience with designated seating areas.

With a sleek interior design featuring the brand’s signature red tone, the store aims to elevate customers’ bubble tea experience with a premium touch.

Gong Cha Launches First Flagship Store in Mid Valley The Gardens Mall Kuala Lumpur

Somersby Watermelon Cider With A Juicy Tropical Twist Launch In Malaysia

Somersby Product Launch: Malaysia’s best-selling cider brand continues to innovate and excite taste buds of cider lovers with the debut of Somersby Watermelon Cider, a wonderful tropical twist filled with refreshing optimism! 

A tropical mélange of fresh watermelon, crisp red apple and fruity strawberry, this refreshing thirst quencher is available in 330ml bottles and 320ml cans at off-trade outlets nationwide and e-commerce sites from March onwards.

SOMERSBY DEBUTS WATERMELON CIDER WITH A
JUICY, TROPICAL TWIST

Somersby cider adds Watermelon to its latest innovation with Malaysia being second

market in Asia to launch this variant.

St. Patrick’s Celebration with Guinness 31 Days

St. Patrick’s Celebration Malaysia : The past year has been very overwhelming, many people missed many different celebrations. Be it birthdays, wedding anniversaries, Valentine’s Day, graduation ceremonies, or even just gatherings with friends, Malaysians are longing to bring back the missed fun and be part of a celebratory ambiance again. 

With that notion in mind, Guinness wants to spark little sips of optimism and give everyone a chance to celebrate all last year’s missed occasions this St. Patrick’s month.

31 Days of St. Patrick’s Celebration with Guinness

Celebrate the missed occasions with Guinness during the month-long St. Patrick’s celebration.

Carlsberg CNY 2021 Promotion And RM1 Million Prizes Up For Grab - Year of Metal Ox.

Chinese New Year 2021 Promotion: Yes, you heard it right, Carlsberg Malaysia is celebrating this Chinese New Year 2021 - Year of Metal Ox with more than RM1 million worth of prizes for you to grab. Carlsberg Malaysia’s Chinese New Year 2021 campaign is themed ‘Celebrate Prosperity, Cheers Together’ 红红火火，齐饮齐胜 and is running now till 14 Feb 2021!

To add to the festivities, all Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles and cans are available in flaming red and fiery gold, featuring a Golden Ox to symbolise resilience and persistence as we welcome a better year ahead.

Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Chinese New Year CNY 2021!

Christmas 2020 Gift: Are you a fan of Guinness and are fed up with not getting the presents you actually like for Christmas? Now, you can get what you really want this year with Guinness, Malaysia’s Favourite Stout1! Whether you’re searching for the perfect gift for that special someone - or just feel like treating yourself this festive season – you can’t go wrong with a limited-edition Guinness Christmas Gift Set.

This Christmas 2020, Guinness have launched three exclusive Christmas Gift Sets on Drinkies.my, packed full of festive goodies. Still didn’t get what you want this Christmas? Now, join the Guinness Gift Exchange and swap your disappointing gifts for something better!

Guinness Limited Edition Christmas Gift Set Just For You | Guinness Gift Exchange With Drinkies.my

Christmas 2020: Share The Gift Of Good Taste With 1664 Blanc’s Limited-Edition Christmas Bottles. Elevate Christmas moments at home with French’s premium wheat beer for that added touch of sparkle and elegance.

'Tis the season to celebrate Christmas with a turn with the French's premium wheat brew brand 1664 Blanc raises the celebrations with the introduction of the exclusive limited-edition Christmas bottles available only in Malaysia!

1664 Blanc Christmas 2020 Limited-Edition Bottle by Carlsberg Malaysia

Made from juicy red apples, Malaysia’s top-selling Cider - Somersby Cider celebrate Apple Day! Tribute to the annual celebration On Apple Day which is held in the UK every October, Somersby offers a 3-day special promotion for cider lovers.

You can buy 4 cans of Somersby apples, blackberries or elderflower limes for only RM19.90. Grab From October 16th to 18th, 2020 at participating supermarkets or convenience stores across the country!

Celebrate Apple Day With Somersby Apple Cider - Malaysia Best Selling Cider

Carlsberg Red Barley Back for The REDS (LIVERPOOL)

Carlsberg unites Liverpool FC fans with more of its special-edition commemorative brew

Carlsberg Malaysia is paying tribute to the indomitable spirit of Liverpool FC with 2,500 bottles of its special-edition Carlsberg Red Barley for the second time this year, in response to the overwhelming enthusiasm from Malaysian fans.

Carlsberg Red Barley is a visually stunning beer, inspired by legendary Liverpool FC manager Bill Shankly when he made the iconic decision in 1964 to dress his players in all red – making them “look like giants... and... play like giants" in his words, winning the FA Cup for the first time at Wembley six months later. Not only is the Carlsberg Red Barley bottle its label together with the cap and beer itself is a crimson red!

Carlsberg Just Keeps Getting Better - A Refresh Identity Launch - Marimbar Rooftop Bar

Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience!

At the grand launch at Marimbar Rooftop Bar Petaling Jaya, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers.

Ted Akiskalos, Managing Director of Carlsberg Malaysia, commented, “At Carlsberg, we care about how our beer is made and enjoyed, a constant ‘pursuit of better’ inspired by our founder J.C. Jacobsen throughout our history of more than 170 years. From our yeast and barley to our packaging and glassware, we believe it must always be possible to do things better, and this new look and feel for Carlsberg represent our ongoing commitment to doing so.”

You can view the Carlsberg Just Keeps Getting Better Party at Marimbar Rooftop Bar VLog on Youtube

or subscribe to the BEST RESTAURANT TO EAT YouTube Channel for more Malaysian Food Video Review.

Carlsberg New Look: Carlsberg Just Keeps Getting Better - A Refresh Identity Launch - Marimbar Rooftop Bar

ACILIS BY SPRITZER BOTTLED WATER LAUNCH AT SPRITZER 30th ANNIVERSARY

Spritzer Berhad (SPRITZER), Malaysia's leading producer of bottled mineral water, turns 30 this year and the company is celebrating its anniversary with a roadshow that aims to reinforce its commitment towards environmental stewardship.

Speaking at the official launch of the roadshow titled “30 years of Natural Goodness” held at the Sunway Pyramid Shopping Mall, Dr. Chuah Chaw Teo, SPRITZER’s Director of R&D, said that environmental preservation has been at the core of the company’s operations from its earliest history.

“From the very beginning of our operations, we viewed environmental pollution with great concern because we understood how it can affect the quality of water, as well as damage the already limited sources of water in the country,” said Chuah.

You can view our ACILIS BY SPRITZER BOTTLED WATER LAUNCH Video Review on Youtube

or subscribe to the BEST RESTAURANT TO EAT YouTube Channel for more Malaysian Food Video Review.

ACILIS BY SPRITZER BOTTLED WATER LAUNCH AT SPRITZER 30th ANNIVERSARY

SOMERSBY SPARKLING WHITE CIDER INSPIRED BY WHITE WINE - NEW SOMERSBY FLAVOUR

Malaysia is honoured to be the first country to launch SOMERSBY SPARKLING WHITE CIDER a refreshing semi-sweet cider outside of Europe.

 Somersby unveiled its latest product innovation, the Sparkling White cider, to complement its other elegant pink Sparkling Rosé. This golden-hued semisweet cider is full of tingling live bubbles and exhibits a fruity white wine aroma. Malaysian cider lovers are the privileged ones to first savour this new sparkling cider in Asia, outside Europe.

 

Suitable for different occasions as an aperitif, Somersby’s Sparkling White offers the same flavours and structures of white wine and keeps the familiar refreshment you can expect from Somersby.

 

Wine and cider lovers can now enjoy Somersby Sparkling White, a bubbly cider that has a sophisticated personality which is less sweet, without a hint of acidity. Because it is easy on the palate, this bubbly aperitif is the perfect alternative to wine or champagne, and pairs well with seafood, white meat, ham and cheese.  

SOMERSBY SPARKLING WHITE CIDER INSPIRED BY WHITE WINE - NEW SOMERSBY FLAVOUR

Whisky Cove Pavilion Hotel Kuala Lumpur Bukit Bintang

KUALA LUMPUR DRINKS: Pavilion Hotel Kuala Lumpur Bukit Bintang is home to Whisky Cove which is described as a drinker’s paradise, unlike anything the city has to offer. Sit back, relax and take your pick from the Regional and International selection that has everything from single malts to blended whiskies.

Whisky Cove has a comprehensive list of different bottles that are sure to have you spoilt for choice. Drop by and start the year in both good and distilled spirits.

Whisky Cove @ Pavilion Hotel Kuala Lumpur Bukit Bintang - The newest hidden drinking place in Kuala Lumpur 

Carlsberg Malaysia Kicks Off Chinese New Year CNY 2019 With A POP

KUALA LUMPUR DRINKS: Carlsberg Malaysia brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year (CNY2019) Year of The Earth Pig by wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.

Celebrate Prosperity, Happiness, Wealth and Good Luck in Vibrant Red, Pink, Green and Blue with Carlsberg this CNY2019! 

Held at ICC Pudu in Pudu, KL, Carlsberg Malaysia feted approximately 500 trade partners and media guests to an enthralling and sumptuous CNY campaign launch gala dinner. Guests were captivated by the adaptation of the vibrant and colourful bottle caps and cans in red, green, pink and blue which painted a colourful ambience and celebratory festive mood. 

Guests experienced the true CNY festive cheer as they engaged in the ongoing activities and promotions of Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets.

Probably The Best Party 2018 And Win An All Expense Paid Trip To Copenhagen

Win an all-expense-paid-trip to Copenhagen with your friends OR host ‘Probably The Best Party’ of your choice ALL on Carlsberg!  

 

Ending the year on a high note, Carlsberg is rewarding three consumers with “Probably The Best Party” trip to enjoy with five buddies each in Copenhagen, Denmark; and fifty consumers get to host a private bash here in Malaysia for 80 friends, compliments of Carlsberg!

Enjoy Carlsberg or Carlsberg Smooth Draught with your beer buddies and you could be lucky winners of Carlsberg’s “Probably The Best Party” promotional campaign, which runs until end November 2018!

ENJOY AN AWESOME WINTER PARTY IN COPENHAGEN!

Grand Prize winners will get to experience an all-expense paid trip to Copenhagen, Denmark as they tour the grounds of Carlsberg’s origin with five of their buddies. It’s going to be an unforgettable one as the trip will take place in December, during winter!

The 50 First Prize winners will each get to ‘ex-beer-ience’ an amazing and unforgettable night where they get to choose a base within the participating outlets/venues to hold their awesome bash with five choices of preferred themes - Oriental, Kollywood, German, Sports or Karaoke. To top it off, the food, beers and entertainment are exclusively customised for contest winners courtesy of Carlsberg.

“The Carlsberg brand has enjoyed enormous success this year from “Probably The Most Victorious Year” campaign in conjunction with Chinese New Year; “Probably The Best Football Beer” campaign, the launch of Carlsberg Smooth Draught’s POP cap, to “Probably The Best Oktoberfest” consumer promotion. Building on this momentum, we have set the bar higher by launching “Probably The Best Party” campaign nationwide to reward our beer consumers,” said Lars Lehmann, Managing Director of Carlsberg Malaysia.

The trip to Copenhagen will be an experience to remember. Coinciding with winter, the most wonderful time of the year, it will be full of festive, fun and joy with planned city tours and pubbing to liven up the spirits. While the private bash in Malaysia will be an extraordinary and memorable event for the winners as they get to party with 80 friends at a chosen venue within the participating outlets and have a choice of five themes to choose from - Oriental, Kollywood, German, Sports or Karaoke – to revel the night away!

Get over to participating outlets now to enjoy Carlsberg, “Probably The Best Beer In The World” or Carlsberg Smooth Draught, “Probably The Smoothest Beer In The World”, and get closer to winning the ultimate trip of a lifetime or hosting the greatest shindig ever!

Remember to check the inside of the bottle caps (on all big bottles) when you enjoy Carlsberg or Carlsberg Smooth Draught at participating coffee shops and food courts. Likewise, if you are having beer nights with your buddies at participating bars and pubs, get your Gift Cards for a chance to win!

For those getting beers from supermarkets, hypermarkets and e-Commerce platforms, you too can stand to win these exciting prizes. The Gift Card is located on the inner panel of the Carlsberg or Carlsberg Smooth Draught 6-can pack. For purchases at convenience stores, you’ll be entitled to a Gift Card for purchases worth RM15 and above.

Furthermore, there’s also the limited-edition Carlsberg bottle-shaped power bank up for grabs! Just collect 18 Carlsberg or Carlsberg Smooth Draught bottles caps marked with “Hop Leaf 2018” or collect points via the Gift Cards received from participating bars and pubs in order to redeem a unit.

Don’t miss out on this grandiose once-in-a-lifetime party experience all for FREE on Carlsberg! All you need to do is ENJOY Carlsberg and be on your way to party with your friends!

For more info, follow us on www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my

MOODMOJEE - Anchor Food Professionals Icy-cool Beverages to Boost Your Mood

Following the success of its previous campaigns such as Say Cheese, PizzArt and Anchor Travel Cakes, Anchor Food Professionals returns to debut six new dairy beverages to boost your mood. These beverages were conceptualized and created by Anchor Food Professionals chefs to showcase the delicious possibilities of dairy in beverages, bringing a sip of global trends to Malaysian consumers.

Creative non-alcoholic beverages are catching on in all the major culinary cities of the world. Asian-inspired cheese teas and speaking at its launch of the Moodmojee campaign, Jack Tan, Associate Foodservice Director of Anchor Food Professionals shared, “We understand the versatile role dairy can play in delivering great taste, texture and appearance in any form whether it’s in beverage or cakes. Dairy is traditionally very popular with Western markets but this time, we wanted to play with local ingredients to give it an overall Asian taste and feel.”

He added “We are always looking at what’s trending around the globe and strive to bring it back home to excite our business partners and ultimately, the taste buds of Malaysia. We have learnt that creativity and innovation are important as taste to consumers these days.”

"Anchor Food Professionals Launches Icy-cool Beverages to Boost Your Mood"

Always on the pulse of global trends and a master of innovations, the dairy food service leader from New Zealand is consistently exciting its customers by sharing new ideas and ways of doing things. The end goal – to help their food services partners find more performance in their business.

The Moodmojee campaign will see Anchor Food Professionals partnering with fifteen food & beverage customers in both Peninsular and East Malaysia, where these creamy creations will be introduced in phases nationwide starting from November 2018 until January 2019. 

Designed as a mood booster, the range of beverages brings unexpected pairings aimed to delight taste buds. This year’s range promises pairings of zesty, sweet, savoury and salty flavours with creamy and smooth textures.

These six dairy thirst-quenchers include a Malaysian favourite that’s both whimsy and decadent – Kayanika Fusion – layers of sweet and creamy with traditional ‘kaya’, ‘gula Melaka’, ‘pulut’ and red beans.

For all the chocolate lovers, a drink to tingle the taste buds with the unlikely pairing of Yuzu and chocolate. The tangy Yuzu puree tempers the rich chocolate in the Yuzu Chocolate Surprise which is rimmed with salt lemon cooling candy.

The Pom & Grey Twist, a flavoured cheese tea is a refreshing concoction of mood-boosting Earl Grey tea mixed with pomegranate syrup, topped with a generous layer of chocolate cream.

If you prefer something with a zing, the Lemon Mint Meringue, is a rich lemon mint vanilla ice blended, topped with fresh meringue and slices of candied lemon and orange, is both a feast to the eyes and to the mouth.

Tangy Brew is rich cold brew coffee mixed with the tangy freshness of orange which explodes in your mouth followed by its satisfying mixture of cream and cheese foam.

Don’t be fooled by the appearance of the White Chocoffee which stands tall and proud like a shake with a crown of whipped cream. This sure-winner is a dreamy blend of white coffee mixed generously with delicious chocolate and peanut butter.



These 6 delicious drinks are specially crafted and brought to you by Chef Firuz (Kayanika Fusion

 and Lemon Mint Meringue)

Chef Ken (Tangy Brew and Pom & Grey Twist)

and Chef Ichiro (White Chocoffee and Yuzu Chocolate Surprise)

These highly instagrammable Mood Boosters beverages set to take the digital space by the storm; will be available at the following outlet.

List of Cafe & Restaurant Partners

Selangor

·       Choon Guan Coffee Shop

Lorong Amarasegara, Kawasan 12, 42000 Pelabuhan Klang, Selangor

·       Gafe Kafé

63, Jalan Semenyih Sentral 5, Taman Semenyih Sentral, 43500 Semenyih, Selangor

Johor

·       Love Tea F&B

No. 1206, Jalan Kasturi, 36/45, Indahpura, 81000 Kulai, Johor

·       Living Room

Plaza Mentari (Sun City) G-03, Jalan Kuning, Taman Pelangi, 80400 Johor Bahru

Malacca

·       Cofeology Café & Restaurant

Shop Lot No.23, Ixora Apartment, Bukit Beruang, 75450, Melaka

Kedah

·       La Taste

No.14, Kompleks Perniagaan Gurun Jaya, Taman Gurun Jaya, 08300 Gurun, Kedah

·       La Taste

No.219, Jalan Mawar 3/2, Taman Pekan Baru, 08000 Sungai Petani, Kedah

·       Overstepped

No. C97 & 98, Tingkat Satu, Jalan Indah 2, Taman Sejati Indah, 08000 Sungai Petani, Kedah

·       Overstepped

No.5, Tingkat Satu, Jalan Perdana Heights 1/1, Perdana Heights, 08000 Sungai Petani, Kedah

Penang

·       Lavish Fusion Bakery

214, Lebuh Victoria, George Town, 10300 George Town, Pulau Pinang

·       Hive by Love A Loaf

The Promenade, 5-G-36, Persiaran Mahsuri 1, Bandar Bayan Baru, 11950 Bayan Lepas, Penang

·       La Taste

No.65, Ground Floor, Lorong Teras Jaya 2, Pusat Perniagaan Teras Jaya,13400. Butterworth

Perak

·       Family Confectionery

2233, Ground Floor, Jalan Batu Karang, Taman Bandar Baru, 31900 Kampar, Perak

·       Baker’s Hut

Jalan PPMP 3/3, Pusat Perniagaan Manjung Point 3, 32040 Seri Manjung, Perak

Sabah

·       Delight Factory

G-52, Imago Shopping Mall,884100 Kota Kinabalu

·       Chubs Grill

Plaza Shell, Jalan Tunku Abdul Rahman, Kota Kinabalu, 88300 Sabah

·       Chiu’s Café

Block D,Ground Floor, Lot 8, Lorong Pusat Komersil88/2, 88Marketplace, Kampung Kepayan, 88300 Kota Kinabalu Sabah

·       Lucky Bean

16-0 Lintas Square Jalan Lintas, Taman Southern, 88300 Kota Kinabalu Sabah