KUALA LUMPUR DRINKS: Carlsberg Malaysia brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year (CNY2019) Year of The Earth Pig by wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.
Celebrate Prosperity, Happiness, Wealth and Good Luck in Vibrant Red, Pink, Green and Blue with Carlsberg this CNY2019!
Held at ICC Pudu in Pudu, KL, Carlsberg Malaysia feted approximately 500 trade partners and media guests to an enthralling and sumptuous CNY campaign launch gala dinner. Guests were captivated by the adaptation of the vibrant and colourful bottle caps and cans in red, green, pink and blue which painted a colourful ambience and celebratory festive mood.
Guests experienced the true CNY festive cheer as they engaged in the ongoing activities and promotions of Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets.
“Proud to be in the forefront of innovation, we celebrate this CNY with not just one colour – red but three, adding vibrant green, pink and blue - to Carlsberg and Carlsberg Smooth Draught bottles and cans, giving a modern twist to the four Chinese greeting messages of Prosperity, Happiness, Wealth and Good Luck!” Lars Lehmann, Carlsberg’s Managing Director, said in his opening address.
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| Oriental Somersby Yee Sang |
Guests engaged in various fun and exciting activities like having a first-hand experience at the replicated “Probably The Best CNY Shopping Experience – You Shop, Carlsberg Pays!” booth, where they got to “POP” a giant Carlsberg Smooth Draught, can stand a chance of winning RM800 worth of groceries all paid for by Carlsberg and beers!
Back by popular demand for the third consecutive year, “Probably The Best CNY Shopping Experience” activations will be held at participating supermarkets and hypermarkets on 12, 13, 19, 20, 21, 24, 26 and 27 January 2019. Thus far, 65 winners got lucky at the activations that took place on 30 December, 5 and 6 January winning the Grand Prize of groceries all paid for by Carlsberg!
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| Kronenbourg 1664 Blanc Lobster Salad |
Check your forecast for 2019 on Carlsberg Malaysia’s Facebook page as renowned Feng Shui consultant Dato’ Joey Yap unveils his predictions for the 12 Chinese Zodiac signs in relation to the elements of Prosperity, Happiness, Wealth and Good Luck. You can check out your forecast at the link below.
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| Carlsberg Smooth Draught Braised Abalone |
Stand a chance to win fantastic grand prizes consisting of electronic mahjong table sets that auto shuffles and sorts the game tiles that comes in two sets for convenience and hassle-free enjoyment!
Other exciting prizes like limited edition mahjong sets, RM100 Ang Pow and playing cards are up for grabs too! All you need to do is check the winning icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at coffee shops and food courts.
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| Asahi Superior Soup with Scallop |
Other exciting prizes like limited edition mahjong sets, RM100 Ang Pow and playing cards are up for grabs too! All you need to do is check the winning icon under the bottle caps when enjoying Carlsberg and Carlsberg Smooth Draught big bottles at coffee shops and food courts.
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| Carlsberg Steamed Estuary Grouper |
Own a Mahjong set by topping up RM88 when they buy two cartons of Carlsberg or Carlsberg Smooth Draught AND one carton of Somersby (any variant) OR one carton of Kronenbourg 1664 Blanc. Meanwhile, Tesco is giving away FREE mahjong sets when consumers spend RM600 on Carlsberg Malaysia products.
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| Connor's Pork Ribs |
“Prosperity Begins With A POP!” also at bistros, restaurants and pubs when consumers enjoy Carlsberg or Carlsberg Smooth Draught to get a deck of playing cards and stand to win an RM100 beer voucher!
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| Carlsberg Superior Chicken Rice |
It was a memorable event for guests as they took home a timely personalised gift pack each containing Carlsberg and Carlsberg Smooth Draught featuring the four festive colours with their zodiac and names calligraphed on it.
For more info and T&C, check out www.facebook.com/CarlsbergMY or visit www.probablythebest.com.my.
2019 Carlsberg Joey Yap (Cantonese Version) Year of Earth Pig 2019 Prediction for the 12 Animal Zodiac
Wishing All Our Friends and Fans a "Gong Xi Fa Cai".
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