Tiger Beer’s New Identity Roars to Life at Heineken Brewery – Here’s What You Missed

Since its first roar in 1932, Tiger Beer has been more than just a brew—it's been a symbol of courage, rebellion, and ambition. Now, Tiger has dropped a fresh bombshell: a striking new look that captures its bold spirit without tampering with its world-class taste. The makeover isn't just about cosmetics—it's about transformation. This is Tiger, uncaged.

The Bold Rebranding Moment

The big reveal wasn’t your typical press release or soft launch. Tiger Beer chose to light up the sky—literally. With a jaw-dropping projection mapping display on the walls of the Heineken Malaysia brewery, the brand announced a new chapter. It was a visual spectacle that screamed boldness, energy, and transformation.

Tiger Beer Unveils Bold New Look with Spectacular Brewery Showcase

Tiger Beer Celebrates Courageous Connections with ‘Together We Roar’ Campaign

Tiger Beer has kicked off the Year of the Snake with a bang, launching its dynamic ‘Together We Roar’ campaign. Aimed at celebrating courage and connection, this campaign brings people together to embrace the festive spirit with boldness and joy.

Launch Event at Pavilion Bukit Jalil

The launch event at Piazza, Pavilion Bukit Jalil, on January 10, 2025, was spectacular. The venue was transformed into a vibrant festive hub, aptly named ‘Tiger Town,’ showcasing Tiger Beer’s commitment to creating unforgettable experiences.

Tiger Beer CNY 2025 Celebration - Together We Roar Launch Event - Pavilion Bukit Jalil

Brewing Prosperity Together with family and friends this CNY with #BestWithCarlsberg moments

As Chinese New Year (CNY) approaches, Carlsberg Malaysia is taking the celebrations to a new level. With its artist-edition festive packaging, Carlsberg invites you to toast to prosperity, unity, and new beginnings in style. Themed “Brewing Prosperity Together,” this year’s festivities are unforgettable with beautifully crafted bottles and cans embodying the spirit of the Year of the Snake.

Themed ‘Brewing Prosperity Together’

Carlsberg’s festive theme for 2025 emphasizes togetherness and abundance. The Chinese characters ‘一起發,’ which translate to “prosper together,” also cleverly represent Carlsberg’s 178th global anniversary. This unique blend of tradition and modernity perfectly captures the essence of celebrating with loved ones.

Carlsberg 2025 CNY Promotion - Glide into the Year of the Snake with Carlsberg’s Artist-Edition Festive Packaging