Samsung Malaysia Wins BrandLaureate 2026 Award for Smart Technology Leadership

Samsung Malaysia Recognised for Leadership in Smart Technology and Digital Lifestyle Solutions

Samsung Malaysia Electronics has been recognised for its leadership in smart technology and digital lifestyle solutions at The BrandLaureate Lifestyle BestBrands Awards 2026.

Samsung Malaysia received the award under the category of Leadership in Smart Technology & Digital Lifestyle Solutions, recognising the company's continued focus on innovation, brand leadership and creating meaningful impact in everyday life.

The award was presented by The World Brands Foundation (TWBF), which recognises organisations that demonstrate excellence in innovation, leadership and purpose-driven growth.

Samsung Advances AI-Powered, Personalized Learning at ISTELive 2026

Samsung Advances AI-Powered, Personalized Learning at ISTELive 2026

· Newly introduced education solutions personalize shared Interactive Displays and streamline teaching workflows.

· A joint session with Logitech explored how connected classroom technology supports student engagement and active learning.

· Interactive Display innovations highlighted expanded AI capabilities designed to support instruction, accessibility, and real-time classroom interaction.

At ISTELive 2026 in Orlando, Florida, Samsung Electronics showcased how connected classroom technology and artificial intelligence (AI) are helping educators create more engaging and personalized learning experiences. By demonstrating new software innovations for its Android-based Interactive Display portfolio, Samsung highlighted how integrated classroom technologies can help schools improve collaboration, simplify device management, and better support diverse learning needs.

Samsung introduced AMS (Account Management Solution) and expanded Samsung AI Assistant capabilities, alongside updates to Samsung Education Portal, to create a more personalized and efficiently managed shared classroom display experience. AMS enables educators to securely sign in to compatible Interactive Displays using a QR code or NFC-enabled ID card, instantly accessing their apps, files and personalized settings on any compatible display across campus, while Samsung Education Portal supports centralized user, device and emergency alert management for IT teams.1

Samsung AI Assistant complements this experience with practical AI tools, including Circle to Search, Live Transcript, AI Summary and AI Quiz, that help teachers quickly find instructional content, generate lesson recaps, create formative assessments and support multilingual learners.2 Together, these solutions empower educators to spend less time managing technology and more time focused on teaching.

Supporting Educators Through Practical AI

Unsurprisingly, artificial intelligence was one of the most talked-about topics throughout ISTE, with educators expressing strong interest in tools that enhance, not replace, teaching.

During a joint session, Jonathan del Rosario, Head of Product, Display Solutions Division, Samsung Electronics America, and Madeleine Mortimore, Global Education Innovation & Research Lead, Logitech, explored how thoughtfully designed technology can increase classroom engagement while reducing friction for educators.

"The educator remains the driving force in the classroom," said del Rosario. "We design our Interactive Displays to make lesson planning and classroom engagement easier, using AI to help teachers focus more on students while creating richer, more immersive learning experiences."

The Samsung-Logitech conversation underscored a broader shift toward integrated classroom ecosystems, where hardware, software and pedagogy work together to enable differentiated instruction and sustained student engagement. The discussion also highlighted growing momentum around connected, scalable learning environments, as schools increasingly prioritize unified platforms that extend beyond individual classrooms to support campus-wide collaboration and consistency.

"It's no longer enough to have a device with an app and call it a day," said Mortimore. "The right combination of hardware and software enables students to hear and be heard, see and be seen, and interact effectively with both the technology and their peers."

Educators Demo Classroom-Ready Innovation

Throughout the conference, educators experienced Samsung's newest AI-powered capabilities firsthand, with many emphasizing their immediate classroom applications.

Tambra Clark, Technology Integration Facilitator at Birmingham City Schools and a Samsung Solve for Tomorrow Top 10 winner, highlighted Samsung AI Assistant's Circle to Search feature as a significant time saver, allowing teachers to instantly surface credible instructional resources without disrupting the flow of a lesson. Clark also described the Live Transcript, AI Summary, and AI Quiz capabilities as transformative classroom tools that simplify lesson reflection and formative assessment.

"The transcription component is the secret sauce," said Clark. "It listens to your lesson, creates a summary, and even generates a quiz from what you taught. It becomes an incredible reflective tool for teachers while helping identify where students may need additional support."

Jelena Zivko, Senior Instructional Technology Specialist with Volusia County School District, emphasized how Samsung AMS addresses one of today's biggest classroom challenges: supporting teachers who regularly move between learning spaces.

"The seamless login experience means teachers can walk into any classroom and immediately have access to their lessons, files and personalized teaching environment," said Zivko. "It also opens opportunities for substitute teachers, multilingual instruction and extending learning beyond the classroom through summaries and transcripts."

Building Connected Classrooms for the Future

Beyond new software capabilities, Samsung showcased its expanding Android-based Interactive Display portfolio, including the upcoming WAF-S, WAFX-PS and WAHX-M models. The new lineup introduces Android 16, expanded AI capabilities and, for the first time, a 98-inch Interactive Display designed for larger instructional spaces such as lecture halls and collaborative learning environments.

Samsung's commitment to advancing classroom technology was also recognized at ISTELive 26, where the WAFX-P Interactive Display received three Tech & Learning Best of Show Awards. The display was honored in the Primary, Secondary and Higher Education categories for its ability to support more engaging, collaborative and accessible learning experiences through AI-powered tools, seamless connectivity and intuitive classroom functionality.

For more information, visit https://www.samsung.com/my/.

Samsung Introduces New Education Tools For Interactive Displays at ISTELive 26

New Samsung Account Management Solution and Samsung AI Assistant help teachers personalize shared displays and support more interactive classroom experiences

Samsung Electronics Co., Ltd. recently announced new education solutions for its Android-based Samsung Interactive Display lineup, making shared classroom displays easier to personalize and manage. Announced and exhibited at ISTELive 26, a leading education technology conference hosted by the International Society for Technology in Education (ISTE) from June 28-July 1 in Orlando, Florida, the new solutions reflect Samsung’s focus on practical classroom tools for teachers and school IT teams.

“Digital classrooms depend on the right balance of advanced hardware, intelligent software and intuitive user experiences,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By bringing together AI and seamless connectivity, Samsung's interactive display solutions are designed to support a more flexible, connected learning environment in which teachers and students can thrive.”

Samsung AMS: Personalizing the Shared Display Experience

In schools where multiple teachers use the same classroom display throughout the day, access and privacy can become daily challenges. Samsung Account Management Solution (AMS), which comes pre-installed on compatible Samsung Interactive Display models in the Android-based lineup, allows each teacher to access their own account using a QR code or an NFC-enabled ID card.[1] This streamlined sign-in experience helps schools support shared devices without relying on local profiles tied to a single display.

With Home Personalization, Samsung AMS supports cloud-connected profiles, allowing teachers to access their preferred layout, wallpaper, bookmarks, app shortcuts, files, and settings when they sign in to compatible displays in different classrooms. This transforms any shared display into a personalized teaching workspace, giving teachers a consistent experience from room to room.

For added security, teachers can instantly activate a screen lock when they need to leave the classroom for a short time.

As schools add more connected displays, IT teams need a simpler way to manage users, devices, and classroom permissions. Samsung Education Portal provides a central location for IT managers to register teachers and enroll devices. In terms of user management, NFC binding links NFC cards to teacher accounts, allowing staff to sign in to shared displays with their assigned cards. IT teams can also enable Samsung AMS on selected displays and manage account access as needed, keeping classrooms ready for the next teacher.

Samsung Education Portal also includes Tags, a feature that lets IT teams group displays by school, building, or classroom. The same tags can support emergency alerts, enabling schools to push preconfigured alerts to selected Samsung Interactive Displays via major notification platforms such as InformaCast and Raptor.[2]

Samsung AI Assistant: Supporting More Efficient Teaching and More Active Learning

Samsung AI Assistant provides AI tools for common classroom tasks directly on compatible Android-based Samsung Interactive Displays. The app supports content discovery, transcription, summaries and quizzes, helping teachers encourage student focus, participation and comprehension throughout lessons.

With Circle to Search [3], teachers can circle on-screen text or images to find related information, visuals, videos and web links without leaving the display. Results can also be used in other classroom apps, such as Samsung Whiteboard, so teachers can bring supporting materials into the lesson more easily. Live Transcript converts spoken instruction into real-time text on the screen, making lessons easier to follow for students with hearing impairments and multilingual learners.[4]

Samsung AI Assistant also includes AI Summary and AI Quiz. Using recorded lesson content, AI Quiz generates questions that allow teachers to assess student comprehension in real time. This keeps students engaged through the end of the lesson while giving teachers immediate visibility into class performance, such as the overall correct-answer rate. With Single Sign-On for Samsung AI Assistant through Samsung AMS, teachers can return to previous lesson materials, including AI-generated summaries, without signing in again.

Samsung Brings More Choice to Classroom Display Technology

Samsung AI Assistant is currently available following its April release, while Samsung AMS will be available beginning in July alongside related Samsung Education Portal updates.[5]

Samsung’s Android-based Interactive Display portfolio gives schools a range of options for classrooms, media rooms and shared learning spaces, with three new models: WAF-S, WAFX-PS and WAHX-M.[6] These models, along with the existing WAF and WAFX-P series, support Samsung AI Assistant and Samsung AMS. The lineup is also EDLA-certified,[7] providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience.

WAF-S and WAFX-PS build on previous models (WAF and WAFX-P) by upgrading the Android OS to Android 16. The new OS includes improvements in usability, accessibility, security and privacy. The upgrade gives schools a more advanced display experience while preserving the familiarity of the core product.

WAHX-M introduces a 98-inch option to Samsung’s Interactive Display portfolio for the first time, supporting larger spaces such as lecture halls and conference rooms. Available in 65-, 75-, 86- and 98-inch sizes, WAHX-M supports on-device AI features [8] such as voice command, AI calculator and text-to-speech, along with Samsung AMS and the Samsung AI Assistant app.

For more information, visit https://www.samsung.com/my/.

[1] Availability of NFC-enabled sign-in may vary by model.

[2] This feature requires integration with a compatible notification platform.

[3] This solution is based on Google's Gemini API and incorporates our proprietary features tailored specifically for educational products. As a result, the user experience (UX) and usability may differ from those of Circle to Search on mobile devices.

[4] Supported languages for Live Transcript may vary by model and region.

[5] Feature available in selected regions and models only, available in certain markets. Feature may be suspended or ceased without notice.

[6] Model availability and launch timing may vary by region.

[7] Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.

[8] Supported languages for on-device AI features may vary by region.

Celebrate Merdeka with Samsung Malaysia's Biggest Thank You to Malaysians – Enjoy Rewards Worth Up to RM2,600

Samsung Celebrates Malaysians This Merdeka

This Merdeka, Samsung Malaysia Electronics is giving Malaysians another reason to celebrate. As a heartfelt appreciation for the continuous support from consumers across the country, Samsung is rewarding customers with exclusive gifts, Touch 'n Go eWallet credits, and bonus rewards worth up to RM2,600 when purchasing selected Samsung TVs and home appliances.

The campaign runs from 1 July until 30 September 2026, making it the perfect opportunity to upgrade your home entertainment system or smart home appliances while enjoying fantastic rewards.

Whether you're planning to enhance your living room with a new Samsung TV, create the perfect home theatre with a premium soundbar, or upgrade your laundry room with Samsung's latest washer and dryer, this Merdeka promotion delivers exceptional value.

Samsung Malaysia Kick Off Take Off 2026: Transform Your Home into the Ultimate Match-Day Hub

As football fever builds globally, Samsung Malaysia Electronics introduces the “Kick Off, Take Off” Campaign, running from 1 April to 31 May 2026. This campaign is designed to help Malaysians upgrade their homes while enhancing how they experience match day. Instead of just watching the game, the focus shifts to creating a complete, immersive environment that blends entertainment with smart living.

The initiative combines home entertainment technology, smart appliances, and exclusive rewards, making it easier for consumers to elevate both their viewing experience and daily routines during the football season. From upgrading TVs to enhancing home ecosystems, the campaign offers practical value alongside excitement.

 

Samsung Malaysia TikTok Contest 2026: Win RM31,990 in the #FindTheHuntersVoice Challenge

Samsung Malaysia is inviting Malaysians to show off their creativity in an exciting new TikTok contest called the “Find the Hunters’ Voice Challenge.” With total prizes worth up to RM31,990, this mission gives fans and creators the chance to bring mysterious characters to life — using only their voices.

What Is the TikTok Mission Challenges Contest About?

Running from now until 15 March 2026, the TikTok Mission Contest challenges participants to record and upload their own voiceovers using branded video clips provided on @samsungmalaysia’s TikTok.

For the first time, Samsung’s Hunters are ready to be heard — but no one has ever heard all of their voices before. Now, Samsung is looking for Malaysians who can give these characters personality, emotion, and flair through creative voice acting.

Galaxy Unpacked February 2026: Samsung’s Next AI Phone Is About to Change Everything

A New Era Begins at Galaxy Unpacked 2026

Something big is coming. And no, this isn’t just another smartphone launch. This is the moment AI stops being a buzzword and starts becoming your everyday companion.

On 26 February 2026, Samsung Electronics will host Galaxy Unpacked February 2026 in San Francisco — and it promises to mark a new phase in personal AI technology.

Samsung Vision AI Hunters Explained: Smarter TVs, Better Immersion & Win Big in Malaysia

Samsung Vision AI Hunters: Because Nothing Should Distract Your Viewing Experience

In a world that never seems to quiet down, true immersion has become a luxury. Between background noise, screen glare, motion blur, and constant interruptions, sitting down to enjoy your favorite show can feel like a battle. That’s exactly the problem Samsung is stepping in to solve with Samsung Vision AI Hunters — a bold new campaign that puts the spotlight on distraction-free viewing.

Think of it like this: your TV shouldn’t demand attention. It should disappear, leaving only the story, the action, and the emotion on screen. And that’s where Samsung Vision AI comes in.

Samsung’s “Your Companion to AI Living”: A First Look Ahead of CES 2026

Setting the Stage for CES 2026

Every year, CES feels a bit like peeking into the future through a slightly foggy window. You know something big is coming—you just don’t know exactly what shape it’ll take. This time, Samsung Electronics decided to wipe that fog just a little earlier. Ahead of CES 2026, the company dropped a teaser video on December 23, revealing the theme for The First Look 2026: “Your Companion to AI Living.”

And no, this isn’t just another flashy slogan.

It’s a statement of intent. A promise that artificial intelligence is no longer something that merely lives inside devices, but something that lives with you.

Samsung QLED TV Teardown Reveals Technology That Proves ‘Real’ Value

 Samsung Electronics has been leading display innovation for years — most notably by pioneering the company’s first commercialization of cadmium-free quantum dot materials. This groundbreaking technology has since become the cornerstone of achieving precise color reproduction and exceptional picture quality. Touted as the next-generation material, it has also drawn attention not just in the TV industry, but also in other sectors like medical devices and solar cells.

 

With the introduction of QLED TVs, Samsung has redefined the television landscape, integrating this innovative quantum dot technology into its products. By leveraging the properties of these ultra-fine quantum dots, QLED displays achieve a broader color gamut and higher brightness, elevating picture quality to levels that traditional LED TVs cannot match.

▲ Samsung QLED TVs offer the best-in-industry picture quality, audio performance, AI features, and connectivity.

 

What sets Samsung QLED TVs apart from conventional LED TVs? Samsung Newsroom had the opportunity to meet with researchers Kevin Cha and Jang Nae-won from the Visual Display Business and disassemble a Samsung QLED TV to reveal the secrets behind its stunning performance — literally behind the screen.

  

Samsung is heating up the hotel entertainment scene! At HITEC 2025, the world’s leading hospitality technology event, Samsung will debut its game-changing HU8000F Hospitality TV series. Designed to deliver seamless, secure, and stunning guest experiences, this new lineup combines 4K brilliance, cloud management, and native Google Cast for the first time — no dongles needed.

Set to redefine how hotels entertain and engage guests, the HU8000F represents a bold step forward in hospitality tech, complete with cutting-edge design, streaming integration, and management features tailored specifically for hotel operations.

Samsung HU8000F Hotel TV Series Debuts at HITEC 2025 with Google Cast Built-In

Samsung Malaysia Launches 2025 AI TVs Built for the Way You Live

A Smarter Home Starts with Your TV

Let’s face it—our homes are smarter than ever. But what if your TV could do more than just stream Netflix or display your favorite K-drama? What if it could think? That’s exactly what Samsung Malaysia is delivering with its new 2025 AI TV lineup. This is no ordinary upgrade—it’s a transformation.

From Entertainment Hub to Intelligent Home Command

Gone are the days when your TV just sat in the corner. The 2025 Samsung AI TVs are here to orchestrate your entire smart home—whether you’re in the kitchen cooking, in the bedroom winding down, or chilling in the living room.

Pre-Order Samsung’s 2025 AI TV & Get a Free Galaxy Watch7 Worth RM1,199 – Here’s How

Welcome to the Future of Home Entertainment

Imagine walking into your living room, waving your hand — and your TV responds. No remote. No voice commands. Just you and your Samsung AI TV working in perfect sync. Welcome to the future with the 2025 Samsung AI TV, designed to elevate your entertainment experience using the brilliance of Samsung Vision AI.

From now until 12 May 2025, Samsung is offering an irresistible deal: Register your interest and receive a reward worth RM1,199 — a brand-new Galaxy Watch7 — when you pre-order the latest 2025 Samsung AI TV. This is not just a promotion, it’s your front-row ticket to smarter living.