KUALA LUMPUR DRINKS: Carlsberg Malaysia brought to LIVE “Prosperity Begins with a POP!” this Chinese New Year (CNY2019) Year of The Earth Pig by wishing consumers an abundance of Prosperity, Happiness, Wealth and Good Luck in vibrant red, green, pink and blue colours across its limited-edition packaging, promotions and campaign activities.
Celebrate Prosperity, Happiness, Wealth and Good Luck in Vibrant Red, Pink, Green and Blue with Carlsberg this CNY2019!
Held at ICC Pudu in Pudu, KL, Carlsberg Malaysia feted approximately 500 trade partners and media guests to an enthralling and sumptuous CNY campaign launch gala dinner. Guests were captivated by the adaptation of the vibrant and colourful bottle caps and cans in red, green, pink and blue which painted a colourful ambience and celebratory festive mood.
Guests experienced the true CNY festive cheer as they engaged in the ongoing activities and promotions of Carlsberg’s “Prosperity Begins With A POP!” campaign carried out across pubs, restaurants, food courts, coffee shops as well as super-and-hypermarkets.
