The Immersive Tiger Den Experience
Tiger Beer, a globally acclaimed lager born in the streets of Asia, is celebrating its incredible journey against the odds through a series of engaging activities, including the immersive Tiger Den experience. The brand aims to inspire fans to be courageous and pursue their passions, just as Tiger Beer did when it defied the belief that brewing beer in tropical heat was impossible.
Boldly Asian, Globally Acclaimed Campaign
The "Boldly Asian, Globally Acclaimed" campaign, which runs until July 9th, encourages Malaysians to embrace the same courageous spirit that has propelled Tiger Beer to success in over 60 countries. The campaign started with fans worldwide capturing pictures of their favorite Tiger products against iconic buildings and sharing them on social media with the hashtags #TigerBeerMy and #GloballyAcclaimed.