Park Village Nasi Lemak Sambal Now Available At Jaya Grocer & Grab Signature Brands

Jaya Grocer Launches First-of-its-Kind Private Label Range in Partnership with Grab Signature Brands

The new series of Jaya Grocer Private Labels kicks off with the famed Village Park Nasi Lemak Sambal

Jaya Grocer Launches Private Label Range

Jaya Grocer, one of Malaysia's leading supermarket chains, has launched its first-ever private label range in partnership with Grab Signature Brands. The new range of exclusive products will feature Malaysia's best-loved brands, beginning with Village Park Nasi Lemak's renowned Sambal Nasi Lemak.

Private Label Range Aims to Enhance Shopping Experience

The launch of Jaya Grocer Private Labels is part of the supermarket chain's ongoing efforts to enhance the overall shopping experience for customers by offering specialty products they won't find anywhere else.

"The idea behind Jaya Grocer Private Labels is to bring brands Malaysians know and love right onto our shelves," said Adelene Foo, Chief Executive Officer of Jaya Grocer. "This not only expands our exclusive product offerings but also helps to make it more accessible and convenient for Malaysians to enjoy. 

We planned for over a year to make this happen and we're excited to finally offer Village Park Nasi Lemak's Sambal to our customers - making it the first time their Sambal will be available on the shelf of any supermarket chain."

Jaya Grocer Private Labels Curated to Meet Customer Expectations

Jaya Grocer Private Labels are carefully curated to meet the taste and quality customers expect by tapping into Grab Signature Brands, a collection of best-loved restaurants and merchant partners on Grab. As one of the best-selling nasi lemak on GrabFood, it was all the more fitting to introduce Jaya Grocer Private Labels with this ready-to-eat sambal from Malaysia's foremost nasi lemak restaurant.

Jaya Grocer Aims to Continue Innovating

"As a leading mass premium supermarket chain, we want to continue to innovate and search for more ways to serve our customers better, and introducing Private Labels is a start," Foo added.

Village Park Nasi Lemak Sambal Launches with Jaya Grocer Private Labels

Gracing the launch was Village Park Nasi Lemak founder Datuk Seri Mohd Shamil Ngoh Abdullah who started the restaurant here in 2002 with his wife, Datin Seri Aishah Chong.

Regulars at the restaurant love the traditional and comforting flavors of Village Park Nasi Lemak's Sambal which goes well with any noodle or rice, not nasi lemak alone. Each 225-ml jar retails for RM17.90 and will be available beginning 15 May 2023, exclusively at all Jaya Grocer outlets, both in-store and online through GrabMart.

Customers Can Earn GrabRewards Points with Purchase

With every purchase of Village Park Nasi Lemak Sambal, customers can earn GrabRewards points through the Jaya Grocer Membership program powered by Grab. Access to the membership program is available directly via the Grab mobile app.

Jaya Grocer Private Labels Launches as Significant Milestone

The launch of Jaya Grocer Private Labels is a significant milestone for the supermarket chain. It is a testament to its commitment to providing customers with the best possible shopping experience. With a wide range of exclusive products that meet Malaysians' taste and quality expectations, Jaya Grocer Private Labels is sure to be a hit with customers.

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