AmBank-Bask Bear to Hit ‘Perfect 10’ Outlets This Year: Their Thriving Community Banking Journey Continues at PJ New Town Branch
In the world of banking, convenience is key. As customer expectations continue to evolve, AmBank and Bask Bear Coffee have successfully adapted by merging two seemingly unrelated concepts: banking and café culture. This innovative idea has blossomed into a major hit across Malaysia, with their goal to reach 10 café-banking outlets by the end of 2024. The latest addition? The new AmBank PJ New Town branch, opened its doors on October 1st, 2024.
The Rise of Café Banking: A New Era for AmBank
What exactly is café banking, and why is it making waves? Café banking represents a fresh approach to financial services, where customers can enjoy a more relaxed environment. Picture this: you walk into a bank, and instead of the usual sterile counters, you find a cozy café where you can grab a cup of coffee while waiting to be served. It's banking but with a casual twist.