Tiger Beer Celebrates Courageous Connections with ‘Together We Roar’ Campaign

Tiger Beer has kicked off the Year of the Snake with a bang, launching its dynamic ‘Together We Roar’ campaign. Aimed at celebrating courage and connection, this campaign brings people together to embrace the festive spirit with boldness and joy.

Launch Event at Pavilion Bukit Jalil

The launch event at Piazza, Pavilion Bukit Jalil, on January 10, 2025, was spectacular. The venue was transformed into a vibrant festive hub, aptly named ‘Tiger Town,’ showcasing Tiger Beer’s commitment to creating unforgettable experiences.

Tiger Beer CNY 2025 Celebration - Together We Roar Launch Event - Pavilion Bukit Jalil

Significance of the Year of the Snake

Known for its symbolism of transformation and renewal, the Year of the Snake inspires individuals to shed their fears and embrace courage. Tiger Beer’s campaign perfectly aligns with this theme, encouraging participants to roar together with their pack.

Festive Activities at Piazza, Pavilion Bukit Jalil

Vibrant Atmosphere and Festive Hub

Piazza was alive with excitement, attracting visitors from all walks of life. The hub was a colorful amalgamation of culture, music, and fun, creating the perfect backdrop for festive celebrations.

Live Performances by Renowned Artists

The event featured electrifying performances by popular artists like 3P and Jeryl Lee. Their music added a dynamic energy that resonated with the crowd, keeping everyone entertained throughout the evening.

Interactive Activities and Merchandise

Visitors were encouraged to test their teamwork through various interactive activities. Successful participants were rewarded with exclusive Tiger merchandise, making the experience even more memorable.

Celebrating Courage and Connection

The Role of Teamwork in Festive Activities

The activities at Tiger Town emphasized the power of collaboration. From group challenges to interactive games, participants discovered the joy of working together and celebrated their collective achievements.

Willemijn Sneep’s Insights on Courageous Connections

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, highlighted the campaign’s core message: courage and connection. She emphasized celebrating those who uplift us and making every milestone meaningful.

Tiger x atmos x ButNotReally Collaboration

The Fusion of Heritage and Transformation

Tiger Beer teamed up with atmos and ButNotReally for an exclusive streetwear collaboration. This partnership blended Tiger’s bold heritage with atmos’s global streetwear influence and ButNotReally’s innovative creativity.

Streetwear Collaboration Highlights

The collection features limited-edition pieces celebrating the brands’ shared journeys and bold visions. It’s a unique blend of tradition and modernity, pushing the boundaries of fashion.

Where to Find the Limited-Edition Collection

The collection is now available at select atmos stores, including Sunway Pyramid, Mid Valley Megamall, and Genting Sky Avenue. Don’t miss out on these stylish pieces that embody courage and creativity.

Tiger CNY 2025 Digital Activation

Instagram ‘Add Yours’ Template

Tiger Beer invites consumers to join its digital activation by using the ‘Add Yours’ template on Instagram Stories. Participants can share pictures with their crew, showcasing their journey together.

Exclusive NFC Pendant from Zero Degrees

Lucky participants stand a chance to win an exclusive NFC pendant by Zero Degrees. This pendant stores cherished photos, allowing winners to carry their precious memories wherever they go.

Celebrating Memories with Urban Jewelry

Zero Degrees, a Kuala Lumpur-based jewelry brand, has redefined urban jewelry with its innovative designs. This collaboration adds a unique touch to Tiger Beer’s campaign, combining style and sentiment.

Tiger’s Commitment to Responsible Consumption

Advocacy for Responsible Drinking

Tiger Beer strongly advocates responsible consumption. All activities and promotions are strictly for non-Muslims aged 21 and above, ensuring a safe and inclusive environment.

Promoting Safe Celebrations

Tiger encourages everyone to enjoy the festivities responsibly. The brand reminds consumers not to drink and drive, prioritizing safety during celebrations.

Conclusion - Recap of the ‘Together We Roar’ Campaign

The ‘Together We Roar’ campaign is a vibrant celebration of courage, connection, and creativity. From live performances to exclusive collaborations, it’s an unforgettable experience for all attendees.

Encouragement to Join the Festivities

If you haven’t already, head to Piazza, Pavilion Bukit Jalil, before January 12, 2025, to be part of this extraordinary celebration. Let’s roar together into the Year of the Snake!

FAQs Tiger Beer Together We Roar 

Q1. What is the ‘Together We Roar’ campaign?

A. The campaign is Tiger Beer’s festive celebration for the Year of the Snake, emphasizing courage, connection, and collaboration.

Q2. Where is the Tiger Beer event taking place?

A. The event is held at Piazza, Pavilion Bukit Jalil, from January 10 to January 12, 2025. Register here https://tigercny.tigerbeer.com/events/tiger-town/

Q3. What is the Tiger x atmos x ButNotReally collaboration about?

A. It’s an exclusive streetwear collection blending Tiger’s heritage with atmos’s global influence and ButNotReally’s creative spirit.

Q4. How can I participate in Tiger’s digital activation?

A. Join the Instagram ‘Add Yours’ template and tag @tigerbeermy to stand a chance to win exclusive NFC pendants.

Q5. Who can join the Tiger Beer celebrations?

A. The events and promotions are open to non-Muslims aged 21 and above. Enjoy responsibly!

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