Brewing Prosperity Together with family and friends this CNY with #BestWithCarlsberg moments
As Chinese New Year (CNY) approaches, Carlsberg Malaysia is taking the celebrations to a new level. With its artist-edition festive packaging, Carlsberg invites you to toast to prosperity, unity, and new beginnings in style. Themed “Brewing Prosperity Together,” this year’s festivities are unforgettable with beautifully crafted bottles and cans embodying the spirit of the Year of the Snake.
Themed ‘Brewing Prosperity Together’
Carlsberg’s festive theme for 2025 emphasizes togetherness and abundance. The Chinese characters ‘一起發,’ which translate to “prosper together,” also cleverly represent Carlsberg’s 178th global anniversary. This unique blend of tradition and modernity perfectly captures the essence of celebrating with loved ones.
Carlsberg 2025 CNY Promotion - Glide into the Year of the Snake with Carlsberg’s Artist-Edition Festive Packaging
Artistry and Design
The standout feature of this year’s packaging is the striking snake motif, where Carlsberg’s iconic hop leaf is transformed into a snake's head. Designed by the acclaimed artist duo YAO from Malaysia and Su Su from China, the artwork is a harmonious blend of vibrant peonies, orchids, and dazzling fireworks. This masterpiece transcends cultural boundaries, adding a touch of elegance to every celebration.
Carlsberg’s Chinese New Year Packaging
Available in Carlsberg Danish Pilsner and Carlsberg Smooth Draught, the limited-edition bottles and cans are a feast for the eyes. The bold, festive designs elevate traditional beer-drinking occasions and make a wonderful centerpiece for any CNY gathering.
Statement from Stefano Clini
Stefano Clini, Managing Director of Carlsberg Malaysia, shared his excitement:
“This Year of the Snake, we are thrilled to embody the essence of ‘Brewing Prosperity Together.’ Our goal goes beyond brewing exceptional beers—creating moments that unite people. We hope these designs bring elegance, joy, and prosperity to everyone’s celebrations.”
Exciting Festive Promotions
Carlsberg is bringing the festive cheer to life with its vibrant CarlsBazaar events. Visit 1 Utama Shopping Centre (9–12 January) or Gurney Plaza in George Town (16–19 January) for an immersive experience filled with interactive activities and performances.
Exclusive Merchandise
In collaboration with TNTCO, Carlsberg introduces a stylish collection of limited-edition CNY apparel. Blending festive energy with trendy streetwear, these vibrant designs are perfect for your wardrobe. Don’t miss out on exclusive festive treats and goodies at the CarlsBazaar.
Consumer Rewards and Offers
%20to%20receive%20a%20Electric%20Grill%20Pan_.jpg "Buy 3 cartons of Carlsberg products, with at least a 1664, Connor’s, Sapporo, or Somersby carton in West Malaysia (on or offline) to receive a Electric Grill Pan_")
From 1 December 2024 to 31 January 2025, shoppers can enjoy exciting rewards. Purchase three cartons of Carlsberg products (one must include 1664, Connor’s, Sapporo, or Somersby) to redeem a
Lock&Lock Electric Grill Pan.
Convenience Store Promotions
For every RM20 spent on Carlsberg products at convenience stores, redeem RM5 in Touch ‘n Go eWallet credit and enter to win an iPad Mini. These offers run from 1 January to 28 February 2025.
Food Court and Hawker Center Engagements
Enjoy Carlsberg products at participating food courts and hawker centers, and you could win a Carlsberg Thermal Bottle or a weekly grand prize Ang Pow worth RM8,888. Simply submit nine bottle caps from participating brands.
Bar and Pub Offers
Spend RM118 on Carlsberg products at bars or pubs, and you could win one of 75 limited-edition 1664 Mahjong sets weekly. For Connor’s fans, a cool mini fridge awaits as a redemption reward.
Carlsberg’s CNY Nights
Attend ‘CNY Nights’ at over 80 hotspots nationwide from January to February 2025. With Carlsberg products worth RM288 or more, participate in the Drumming Prosperity Together engagement to win exclusive prizes.
Cultural and Social Impact
Carlsberg encourages responsible consumption through its #CelebrateResponsibly campaign. Drink responsibly and cherish the moments that truly matter.
Conclusion
FAQs Carlsberg 2025 CNY Promotion
Q1. What is special about Carlsberg’s festive packaging this year?
A. The packaging features an artist-edition snake motif with vibrant designs symbolizing prosperity and renewal.
Q2. Where can I attend the CarlsBazaar events?
A. The events will be held at 1 Utama Shopping Centre (9–12 January) and Gurney Plaza (16–19 January).
Q3. How can I redeem the Lock&Lock Electric Grill Pan?
A. Purchase three cartons of Carlsberg products, including one carton of 1664, Connor’s, Sapporo, or Somersby, at super or hypermarkets.
Q4. Are there any offers at convenience stores?
A. Yes! Spend RM20 on Carlsberg products to redeem RM5 in Touch ‘n Go eWallet credit and stand a chance to win an iPad Mini.
Q5. How does Carlsberg promote responsible drinking?
A. Carlsberg advocates responsible consumption through its #CelebrateResponsibly campaign, encouraging safe and joyful celebrations.
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