Tealive Launches 3-in-1 Sachets for ‘Anytime Indulgence’: A New Chapter in Lifestyle Convenience

Tealive Launches 3-in-1 Sachets for ‘Anytime Indulgence’

Introduction to the Launch

When you think of bubble tea, there's one name that bubbles to the top — Tealive. Now, this Southeast Asian powerhouse is stirring up the scene once again with a game-changing launch: a range of 3-in-1 sachets for milk tea, coffee, and chocolate lovers alike. Whether you're at your desk, on a road trip, or curled up on the couch, Tealive’s flavours are now just a sachet away.

Tealive’s Evolution into FMCG

Tealive’s journey from in-store drinks to fast-moving consumer goods (FMCG) is nothing short of epic. They're no longer just your go-to weekend treat — they’re officially part of your daily lifestyle. And the best part? You don’t need to queue.

The Big Reveal at IOI City Mall

The launch wasn’t just a product drop. It was a full-blown celebration held at IOI City Mall, complete with fanfare, new drinks, and a special guest. The event also introduced new menu items, signalling a brand-wide refresh.

The Man Behind the Moment: Khairy Jamaluddin

Who better to officiate the launch than Khairy Jamaluddin, the former Minister turned celebrated podcaster? Known for championing innovation and Malaysian entrepreneurship, his presence signaled just how important this launch is.

A Cultural Shift in Malaysian Brands

“This isn’t just a product launch — it’s a cultural shift,” Khairy said. And he’s right. Tealive isn’t just selling drinks; it’s exporting a Malaysian lifestyle, one sachet at a time.

CEO Bryan Loo’s Vision

According to Tealive CEO and founder Bryan Loo, this move wasn’t just a business decision — it was about adapting to how people live now. “We’re bringing the Tealive experience into homes,” he said, noting how people are leaning into comfort, speed, and convenience.

From Bubble Tea to Everyday Routine

Tealive’s 3-in-1 range was designed for maximum convenience. Whether you’re running to work, on a long flight, or just binge-watching your favourite drama — it fits your routine. No machines, no waiting. Just hot water and good vibes.

What’s in the Sachet Box?

Milk Tea Variants

Signature Milk Tea – The OG Tealive taste you know and love

Matcha Tea – Smooth, earthy, and deeply satisfying

Teh Tarik – A local twist on comfort in a cup

Coffee Delights

Signature Coffee – For your everyday caffeine fix

Caramel Macchiato – Buttery sweet with bold notes

Hazelnut Coffee – Nutty, aromatic, and oh-so-smooth

Chocolate Indulgence

Signature Coco – Rich, creamy and classic

Dark Chocolate – Slightly bitter, deeply indulgent

Chocolate Hazelnut – A decadent fusion that feels like dessert

Each box contains 5 to 6 sachets and is priced at RM12.90 — an absolute steal for cafe-quality taste.

Why This Move Matters

Bridging Lifestyle & Retail

Tealive isn’t just selling drinks. They're redefining what it means to be a lifestyle brand — bringing retail convenience to a fanbase that’s constantly on the move.

Making Premium Quality More Accessible

You shouldn’t have to drive to a store to enjoy Tealive. With these sachets, your favourite drink is always within reach.

Ingredient Integrity & Flavor Innovation

Real Taste from Real Ingredients

According to Bryan Loo, the team didn’t cut corners. “These sachets had to taste exactly like what you’d get at our kiosks,” he said. The result? High-quality, full-flavour experiences from ingredients sourced with care.

Brewed Positivity in Every Sip

Tealive has always been about good vibes. That same energy is now packed in a sachet, ready to turn your dull afternoon into a delicious escape.

The Power of Brand Loyalty

Tealive as a Lifestyle Brand

People don’t just drink Tealive — they live it. The strong emotional connection customers have with the brand guarantees that these sachets won’t just be a one-time trial — they’ll become a pantry staple.

Emotional Connections = Repeat Buys

From Instagram-worthy drinks to limited-time flavours, Tealive has nailed the formula of experience + taste = loyalty.

Proudly Malaysian, Globally Ready

Local Roots, Global Ambitions

Bryan Loo made it clear — this isn’t just about Malaysia. Tealive is ready to take its Malaysian identity worldwide, and the sachet range is the passport.

Supporting Homegrown Excellence

“Supporting Tealive is more than a purchase. It’s a statement,” Khairy emphasized. It’s about choosing quality while empowering local businesses.

A Growing Market with Big Potential

Stats That Support the Move

Research by Frost & Sullivan shows that the tea shop market in Malaysia is booming, with a CAGR of 9.6% projected between 2024 and 2029. Tealive is positioned perfectly to ride that wave — both in physical stores and now in homes.

A Menu Refresh to Match the Movement

Light Milk Tea Category

Fans looking for a lighter experience will be thrilled with the new Light Milk Tea series — perfect for health-conscious tea lovers.

Return of Bang Bang and Snowy Series

Back by popular demand, the Bang Bang drinks now boast creamier textures and richer taste. Also new: the elegant Da Hong Pao tea and refreshing Snowy series.

Exclusive Collaborations & Local Pride

Tealive is working with local brands to drop limited-edition merchandise — from stylish tumblers to collectible tote bags, all designed to celebrate Malaysian creativity and pride.

Where to Buy the 3-in-1 Sachets

AEON outlets

Tealive stores nationwide

Online (starting June 15)

Broader availability is expected in July 2025, both in physical retail and online platforms.

Customer Convenience Reimagined

Whether you’re packing for a trip, heading to class, or just don’t want to change out of your PJs — these sachets fit your life. No blender, no barista needed.

The Future of Tealive

With this launch, Tealive is positioning itself as a global lifestyle brand, ready to scale beyond Malaysia. More innovative formats and flavours are coming soon.

Conclusion

Tealive’s 3-in-1 sachets aren’t just a product. They’re a statement — that great taste should be convenient, accessible, and proudly Malaysian. With premium flavours, accessible pricing, and strong emotional appeal, Tealive is brewing more than just drinks — it's brewing a movement.

FAQs Tealive - 3-in-1 Sachets

Q1. How many sachets are in one box?

A. Each box comes with 5 to 6 sachets, depending on the variant.

Q2. Are the sachets available online?

A. Yes! Starting 15 June, you can get them via e-commerce platforms and at all AEON and Tealive stores nationwide.

Q3. Are there sugar-free or low-calorie options?

A. The new Light Milk Tea series is a great choice for those looking for lighter, lower-calorie options.

Q4. Can I use these sachets for iced drinks?

A. Absolutely! Just dissolve the sachet in a bit of hot water, add cold water and ice, and you’re good to go.

Q5. Will there be seasonal or limited-edition sachets?

A. Yes! Tealive is planning exclusive flavour drops and collaborations in the near future. Stay tuned!

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