Sunday, September 24, 2023

Wine Lovers Rejoice: Your Passport to the World of Hank’s Five-Star Wines!

Here’s Hank’s Five-Star Wines endorsed by the Sommelier Association of Malaysia


(From left) Roderick Wong, Honorary President of SOMLAY; Hans Ong, Manager of Hank’s; Daniel Teng, Deputy Chief Executive Officer of Jaya Grocer and Ronald Willie Binati, President of SOMLAY, posing with Hank’s Five-Star Wines label at a wine tasting party to celebrate the “new” Hank’s at the Intermark, Kuala Lumpur on Sept 20.

In a groundbreaking move for wine enthusiasts in Malaysia, the introduction of Hank’s Five-Star Wines promises to revolutionize the way we choose and savor wines. This exclusive collection features 60 labels of officially-rated "Five-Star" wines, meticulously curated by seasoned professionals, and is readily available in over 40 stores nationwide. 

Let's delve into this exciting development in the world of wine, brought to you through a collaboration between Malaysia's largest wine retailer, Hank’s, and the prestigious Sommelier Association of Malaysia (SOMLAY).

Wine Lovers Rejoice - Your Passport to the World of Hank’s Five-Star Wines!


A Taste of Excellence


SOMLAY president Ronald Willie Binati unveiled the inaugural Hank’s Five-Star Wines during a splendid gathering hosted by Hank’s at the Intermark, Kuala Lumpur outlet on September 20. These exquisite wines are categorized into eight distinct groups, namely Old World Red, New World Red, Old World White, and New World White. Within these categories, there are further distinctions for wines priced at RM100 and below per bottle and those priced from RM101 to RM300.

(From left) Roderick Wong, Honorary President of SOMLAY; Hans Ong, Manager of Hank’s; Daniel Teng, Deputy Chief Executive Officer of Jaya Grocer and Ronald Willie Binati, President of SOMLAY, applauding as Hank’s Five-Star Wines label is introduced to wine connoisseurs gathered to celebrate the “new” Hank’s at the Intermark, Kuala Lumpur on Sept 20

The Art of Evaluation


What sets Hank’s Five-Star Wines apart is the rigorous and impartial blind-tasting judging process they undergo. A panel of sommeliers, highly trained and knowledgeable wine professionals, assesses these wines. Importantly, the judges are unaware of the wine's identity during this process, ensuring objectivity. Using a precise 100-point scoring system, they meticulously score each wine, and these scores are then averaged. Wines that achieve 85 points or above are bestowed with the coveted 5-star rating.

Binati emphasized that this meticulous process assures consumers of a fair and objective evaluation of wine quality. It's a milestone in the Malaysian wine scene as it’s the first credible guide for wine selection endorsed by SOMLAY.

Simplifying Wine Selection


Jaya Grocer Deputy Chief Executive Officer Daniel Teng acknowledged that selecting a good wine can be a daunting task for consumers, given the vast array of options available. He said, "With the wide variety of wines available, selecting a wine can be overwhelming. Hank’s Five-Star Wines offers you professionally curated top-quality wines, making it much easier for the average wine drinker to decide."

Teng explained that this unique collaboration with SOMLAY emerged from Hank’s commitment to providing a customer-centric experience. "We hear your request for guidance and recommendation on which wines to buy. With Hank’s Five-Star Wines, the world of wine is more accessible and enjoyable for all," he added.

Exploring New Horizons


Binati highlighted the evolution of the Malaysian wine market, describing it as "fast diversifying." While traditional favorites such as Cabernet Sauvignon, Merlot, Chardonnay, and Sauvignon Blanc remain popular, more consumers are now exploring lesser-known grape varieties and wine regions, such as Albarino from Uruguay and Nero d’Avola from Sicilia, Italy. This shift reflects the evolving palates of Malaysian consumers, who are becoming more discerning and sophisticated in their wine preferences.

A Toast to 2024


Hank’s Five-Star Wines couldn't have come at a better time, with the year-end festivities and New Year celebrations just around the corner. Teng remarked, "You can now shop for quality wines to usher in 2024 that meet your budget with absolute peace of mind."

Teng also used the occasion to showcase the refreshed look of Hank’s at The Intermark, featuring a premium wine room designed for wine-tasting parties. This new-look Hank’s spans a sprawling 2,500-square-foot shop space, complete with a dedicated wine dispenser. Since its opening in August, it has been the venue for product launches and wine discovery sessions with various brands and partners. The store offers an extensive collection of wines and other alcoholic beverages, including sake and spirits from around the world.

In conclusion, Hank’s Five-Star Wines has brought a new level of accessibility and sophistication to the Malaysian wine market. With a diverse range of expertly curated wines to choose from, consumers can now enjoy quality wines without the guesswork. As 2024 approaches, it's the perfect time to explore the world of wines and make more informed and confident choices. Here's to a year filled with exceptional wine experiences!

FAQs Hank’s Five-Star Wines


Q1. How were Hank’s Five-Star Wines selected?


A. Hank’s Five-Star Wines were chosen through a rigorous blind-tasting process by sommeliers, with scores averaging 85 points or higher earning the coveted 5-Star rating.

Q2. Where can I find Hank’s Five-Star Wines?


A. These premium wines are available in over 40 stores nationwide, including Hank’s outlets.

Q3. What makes Hank’s Five-Star Wines unique?


A. These wines are professionally curated to provide an easy and enjoyable wine selection experience for consumers.

Q4. Can I get recommendations for food pairings with Hank’s Five-Star Wines?


A. Absolutely! Hank’s staff can provide expert recommendations for food pairings to enhance your wine experience.

Q5. Does Hank’s offer wine-tasting events?


A. Yes, Hank’s at The Intermark features a premium wine room for wine-tasting parties and hosts wine discovery sessions by various brands and partners.

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