Demand for modest clothing increases, local sellers meet evolving consumer needs

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category.

When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion landscape, and Shopee's position as a key player in catering to this evolving customer preference.

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing

Elevate Your Style with Shopee’s 7.7 Mega Fashion Sale

Unleash your inner fashionista and elevate your style with Shopee's unmissable 7.7 Mega Fashion Sale! Experience a seamless shopping extravaganza, with everything you need to curate a show-stopping wardrobe refresh – all at your fingertips. From 1 to 9 July 2024, amplify your personal style and shop smarter than ever at Shopee's 7.7 Mega Fashion Sale.

Daily 11 Fashion Steals with Super Seringgit Fashion Deals

Dive into a treasure trove of on-trend styles and score steal-worthy deals at just RM1 on an exciting curation of fashion must-haves from 1 to 9 July. From statement sneakers that elevate your everyday look to chic handbags that add a touch of sophistication, there's something for every style. Don't miss out on this daily chance to refresh your wardrobe with unbeatable prices across a vast selection. Start shopping at 12PM and revamp your look for less!

#ShopeeHaul Generates Over 423,000 Engagements with Affordable Style Tips

Local Celebs Share Budget-Friendly Fashion Inspiration

Shopee's 6.6 GayaLitLit #ShopeeHaul livestream fashion series generated 423,000 likes for empowering women nationwide with confidence. From May 31 to June 6, 2024, Malaysian celebrities and influencers Sasha Abdul Aziz, Sherry Alhadad, Afifah Nasir, and Bella Astillah provided styling tips and promoted local sellers oh Shopee Live, all united by the belief that every Malaysian woman can style herself with dignity affordably.

 #ShopeeHaul Generates Over 423,000 Engagements with Affordable Style Tips

Ultimate fashion extravaganza – the Shopee 6.6 Mid-Year Fashion Sale!

Calling all fashionistas! Get ready to refresh your wardrobe and revamp your look because Shopee is dropping the hottest fashion deals of the year with the 6.6 Mid-Year Fashion Sale, the biggest fashion sale extravaganza Shopee has ever launched! 

This grand shopping event, running from 31 May to 9 June 2024, promises an unparalleled fashion experience with the widest range of trendy fashion hauls, unbeatable deals, and a seamless shopping journey—all at your fingertips.

Shopee 6.6 Mid-Year Fashion Sale!  Shop with Confidence and Style at Shopee's Biggest Fashion Sale Ever

Enjoy "Change of Mind" Returns and Multiple Return Options for Maximum Convenience

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has recently enhanced its user experience with the launch of the ‘15 Days Free Returns’ program. This initiative, introduced on 19 March 2024, offers maximum flexibility and fosters greater trust in online shopping. 

With this program, users can return eligible items across all product categories, including Fashion, Lifestyle, Electronics, and FMCG, for free within the 15-day guarantee period, allowing a full refund for a 'Change of Mind' return reason with No Questions Asked*.

Shopee Guarantees Risk-Free Shopping with 15 Days Free Returns

Kerepek Azaharfood Demonstrates the Power of Real-Time Engagement and Community Building

Recognising the growing potential of live streaming, Kerepek Azharfood, a traditional kerepek seller, embraced Shopee Live in October 2023 and has since established a strong presence. 

Their innovative use of Shopee Live to connect with viewers and their dedication to using high-quality ingredients fueled their online success, resulting in a remarkable 80% increase in sales within 6 months. 

Today, Kerepek Azharfood thrives online, boasting a loyal following of more than 100,000 followers on Shopee, a testament to their successful digital adaptation.

Success Stories: Kerepek Seller Achieves 80% Sales Uplift with Shopee Live

Mikaseries Leverages Livestreaming to Foster Engagement and Inclusivity on Shopee

Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, 

Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Shopee Live: Male Entrepreneur Builds Beauty Empire on Shopee Live

7 in 10 choose e-commerce as their research source for informed spending

Press Release: Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. 

This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase.

Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits

Celebrities Drive Authentic Connections On Shopee Live With Lan Solo and Zoey Rahman

Lan Solo and Zoey Rahman Share Their Livestream Experiences

Press Release: Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. 

Whether it's Zoey Rahman's insightful product reviews or Lan Solo's captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Celebrities Drive Authentic Connections On Shopee Live

New Bukit Raja Sorting Centre Drives Efficiency, Enhances User Experience

Press Release - SPX Express (SPX), Shopee's trusted logistics partner, celebrates a nationwide boost in e-commerce efficiency with the opening of the new Bukit Raja Sorting Centre in Klang, Selangor. Since January 2024, SPX has achieved a 30% improvement in delivery times for parcels traveling from Klang Valley to non-Klang Valley regions. SPX continuously improves its overall logistics network across Malaysia; 50% of customers can now receive their orders in three days or less.

SPX Express Optimises Logistics Network, Accelerates E-commerce Delivery by 30%

Celebrating Malaysian Fashion Trends for Raya 2024

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on 5th March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well and buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities, and influencers to style Malaysians for three 2024 trends this Raya: kek lapis, burnt orange, and nostalgia with a twist.

Shopee’s 2024 Fashion Show, ‘Raya Stail Kita’,  Celebrates Malaysia’s Golden Age of Culture

Together We Give, Together We Celebrate

As the sacred season of Ramadan draws near, Shopee warmly invites you to join our exclusive Ramadan Bersama Shopee campaign! Experience a seamless shopping journey filled with convenience, savings, and blessings, making Shopee your ultimate destination for all your Ramadan essentials.

Ramadan Bersama Shopee: Your Ultimate Destination for Ramadan Essentials!

From Paper to Paints: Diverse Green Choices Drives Eco-conscious Consumption

The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC) and Shopee, successfully promoted sustainable shopping habits among Malaysians. Running for four months from September to December 2023, the campaign aimed to encourage eco-conscious consumption and promote sustainability in Malaysia's marketplace.

Strong Consumer Support for Green Products: Successful Voucher Utilization

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products, a green product recognition scheme endorsed by the government. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.

MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

Affiliates emerge as key players in fostering trust & connection among Malaysian users

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has conducted their ‘Championing Inclusive Commerce 2024’1 study involving over 3,000 affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanized content and increased immersive experience of livestream.

Shopee Affiliates are emerging as key players in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity and genuine engagement. This trend is underlined by the staggering 420% increase in affiliate-driven orders last year, with over 60,000 new affiliates joining the Shopee ecosystem in 2024 so far.

Shopee Affiliates Embrace Authenticity & Personalisation in 2024

Shopee Affiliates Champion Human-Centric E-commerce in 2024

Content Creators Humanize Shopping Experiences Nationwide

Shopee Malaysia officially unveiled the ‘Championing Inclusive Commerce 2024’ study of over 3,000 Shopee Affiliates. The study discovered that 9 in 10 Affiliates are feeling optimistic about their e-commerce opportunities in 2024. 

These affiliates are excited to humanize e-commerce with increased personalization, engage with more users on posts and live streams, and drive more traffic for local sellers aligned with their values.

Shopee Influencers Champion Human-Centric E-commerce in 2024

Marketplace Integrates 1.5 Million New Malaysian Talents

Press Release – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, today revealed demonstrated proof of Malaysia’s radically inclusive digital economy by concluding 2023 with over 1 million Malaysians registered to stream on Shopee Live and over 450,000 new homegrown sellers, influencers, and affiliates incorporated into its marketplace ecosystem nationwide*.

Inclusive by design, Shopee’s trifecta of collaborative government partnerships, free Shopee University upskilling programs, and seamless marketplace technology drove home the power of authenticity and hyper-localisation at scale in achieving real social equity. The impact on economic empowerment is clear: this year alone, 80 thousand sellers boosted earnings by 25% year on year, while affiliate orders grew 420% and livestream orders grew 500% respectively.

Shopee’s E-Commerce Leadership Fuels Unprecedented Economic Inclusion

Keropok Mfaizz Popularizes Packing Secara Live Nationwide

Muhammad Faizz bin Pausan Arif from Terengganu, owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two-thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series.

Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Livestream and Affiliate Stars Crowned at Malaysia's Biggest E-Commerce Awards

Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon and featured star-studded performances by Dolla and Vanessa Reynauld. 

One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

100 awards honored beloved brands, homegrown sellers, and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories.

Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

Shopee's 12.12 Birthday Sale Offers Exclusive Prizes and Rewards

Don’t Miss Out: Free Shipping, Toll-Free Joys, and Super Seringgit Deals

Get ready for the grand finale of the year's shopping extravaganza! Shopee is rolling out the red carpet for its 12.12 Birthday Sale happening from 1 December until 15 December. The event promises an array of unbeatable deals, heart-pounding games, and jaw-dropping prizes. To sweeten the deal, enjoy the added perk of free shipping with no minimum spend, making this shopping experience even more irresistible!

FREE Shipping with No Minimum Spend!

Experience worry-free shopping on Shopee, the go-to platform for no minimum spend Free Shipping vouchers are released every day at 12AM. Enjoy unlimited free shipping daily until 15 December and maximize your savings!

Malaysian Local Sellers Capitalise on Unique Niche Online

PHINIX STORE is the local homegrown seller responsible for making Dubai Chocolates go viral on Shopee Live. Deploying a creative and systematic approach to live selling, founders Husman Setta and Khaled Hassan, also known as Abang Ah Ah switched from a social commerce site to Shopee Live in July 2023 and saw Malaysian candy lovers place more than 1,000 orders per day with them, far outstripping their initial targets of 50 orders a day.

They attribute their rapid growth, of up to 90% uplift in sales, to the fact that Shopee Live has the right audience familiar with the platform and is primed to shop on livestream events, compared to other apps in their experience where audiences were seeking entertainment but not shopping.

Dubai Chocolates by PHINIX STORE Go Viral on Shopee Live