Tealive Unites Malaysians with Iconic Durian Drinks — KJ Headlines Launch at Durian Beats Festival

When a flavour becomes a flag, you know you’re sipping more than a drink. This National Day–Malaysia Day season, Tealive celebrates the unshakable love Malaysians have for the King of Fruits with a limited-time durian drink series, blending nostalgia and novelty in every cup. It’s bold, it’s unmistakably Malaysian, and it’s designed to turn simple sips into shared stories.

Tealive officially launched the series at the Durian Beats Festival at Lanai@Matic, Jalan Ampang — a celebration of music, comedy, culture and, of course, durian. The headliner? Khairy Jamaluddin (KJ) — former Cabinet Minister, now one half of the hit Keluar Sekejap podcast — spinning a special DJ set that proves culture and flavour vibe better together.

A Sweet Nation-Building Moment: Why Durian, Why Now

Durian isn’t just a fruit here; it’s an emotional shorthand. It means balik kampung drives, market banter, sticky fingers, and that laugh when someone tries it for the first time and instantly becomes a believer. Tealive took that electric feeling and poured it into three limited-time heroes, aligning it with the national spirit of HKHM 2025 under the theme Malaysia MADANI: Rakyat Disantuni. It’s about celebrating identity with something that tastes like home — and inviting everyone to the table.

What’s Inside the Durian LTO Series (and Why D24 Matters)

Tealive’s durian trio uses premium D24 — a varietal loved for its balanced sweetness, creamy body, and deep, custardy notes. Each drink is crafted to meet different craving profiles, so whether you love it rich and lush or fragrant and light, there’s a cup with your name on it.

Snowy Bang Bang Durian Milk Tea (RM13.90)

The showstopper for texture lovers. Expect a snowy, whipped cap with that signature Bang Bang drizzle effect — a visual that screams indulgence before the first sip. Imagine thick durian cream swirling into silky milk tea, creating ribboned layers that taste like durian bingsu met milk tea in a dessert bar.

Texture & Taste Notes

Creamy, cold, and luxuriously thick. The snowy cap softens the edges of durian’s intensity, so you get round custard sweetness rather than sharp spikes. Great for first-timers curious about durian but wary of going all-in.

Bang Bang Durian Milk Kaw Kaw (RM13.90)

“Kaw kaw” is a promise — and this one delivers. Denser, bolder, and extra creamy, it leans into the durian’s full-bodied character with satisfying weight. Think of it as the latte equivalent for durian diehards.

Who Will Love It

If you order your coffee thick, your teh tarik strong, and your desserts unapologetically rich, this is your cup. It’s the durian dessert you can drink without needing a spoon.

Jasmine Durian Light Milk Tea (RM11.90)

A floral-forward counterpoint to the heavier cups. Jasmine tea brings a perfumed lift, turning durian’s custard depth into a lighter, breezier experience. It’s still durian, but it dances rather than hugs.

A Floral, Lighter Spin

Perfect for warm afternoons, long commutes, and anyone who wants the durian story without the thick plot. The jasmine aroma keeps the palate refreshed, sip after sip.

Where the Durian Comes From: Bentong, Raub, Tangkak, Gua Musang

Tealive’s durians are supplied by Malaysia’s largest leading durian exporter, with fruit sourced from Bentong, Raub, Tangkak, and Gua Musang. These regions aren’t just famous — they’re strategically staggered by harvest calendars.

Harvest Windows & All-Year Supply

Different microclimates mean different peak months, so supply stays steady across the year. That’s how you get consistent quality and flavour even when seasons shift — a smart play that keeps the LTO experience on point.

Quality Control from Orchard to Cup

From orchard selection to handling protocols, the supply chain is designed to protect the fruit’s integrity — think careful temperature control, ripeness checks, and tight turnaround. The result? D24 that tastes like D24, not a watered-down idea of it.

The Festival Spotlight: Durian Beats @ Lanai@Matic (22 Aug 2025)

The Durian Beats Festival fused food, music, comedy, and culture in a one-night-only celebration that felt like a national block party. Lanai@Matic became an urban orchard where conversations flowed as freely as drinks.

Headliner Khairy Jamaluddin (KJ): Pop Culture Meets Tealive

KJ, the country’s most-watched political podcaster, stepping in as guest DJ? Inspired. It underscores what Tealive does best: bridge communities. From policymaking to pop sets, KJ’s cameo captured the spirit of the moment — confident, modern, and a little cheeky.

Music, Comedy, Culture — A Fest for Everyone

Beyond the decks, the festival lineup delivered live acts, laugh-out-loud sets, and cultural moments that turned strangers into tablemates. It’s the kind of gathering where you compare tasting notes with new friends and leave with a playlist — and a craving.

Recognised by HKHM 2025: Malaysia MADANI — Rakyat Disantuni

This LTO series is officially recognised as part of Hari Kebangsaan Hari Malaysia (HKHM) 2025, aligning with Malaysia MADANI: Rakyat Disantuni. In practice, that means a brand using its platform to honour identity, amplify togetherness, and make joy accessible. Tealive calls it Brewing Positivity — and here, the tagline feels earned.

Brewing Positivity: A Brand with a National Purpose

According to Bryan Loo, founder and CEO of Loob Holding, the durian series is a tribute to an iconic Malaysian treasure, packaged for modern lifestyles. It’s heritage made handy — the pride of a fruit, reimagined as a lifestyle ritual.

How Tealive Turns Heritage Flavours into Lifestyle Drinks

Tealive has a track record of shape-shifting local flavours into mainstream sips — from dessert-inspired blends to festive specials. Each LTO serves as a cultural touchpoint, turning memory into a menu item.

From Local Desserts to Seasonal Icons

Past LTOs have riffed on flavours Malaysians already love — the kuih stalls, night markets, and festive tables we grew up with. This durian trilogy sits comfortably in that lineage, wearing the crown with swagger.

Why This LTO Feels Immediately “Malaysian”

The trick is familiarity without fatigue. You recognise the durian soul, yet the formats feel fresh and photogenic. It’s home-flavour energy meeting lifestyle-tea cool — the kind of drink you both crave and post.

Taste Guide: Which Durian Drink Should You Choose?

Staring at the menu and paralysed by choice? Use this quick guide.

For Cream Lovers

Pick Bang Bang Durian Milk Kaw Kaw. It’s thick, unapologetic, and dessert-like. If you believe a drink should feel like a cuddle, this is the hug.

For Balanced Sweetness

Go Snowy Bang Bang Durian Milk Tea. The snowy cap and layered pour keep flavours in harmony — indulgent, but not heavy-handed.

For Light & Fragrant Sippers

Choose Jasmine Durian Light Milk Tea. The jasmine base keeps things airy and elegant. It’s your midday companion that won’t slow you down.

Pairing Ideas: Snacks & Moments That Elevate Your Sip

Savory crunch: Spicy keropok or salted crisps cut through richness.

Tea-time classics: Butter biscuits or chiffon cake mirror durian’s buttery notes.

Chill scenes: Picnics, balcony sunsets, Netflix marathons.

Party trick: Serve the Jasmine Light with fruit platters; pair the Kaw Kaw with chocolate cookies; bring Snowy to the office and watch it vanish.

Not into Durian? Try Tealive’s Seasonal Corn Drinks

Inclusivity is flavour, too. If durian isn’t your jam, Tealive’s seasonal corn drinks offer sweet, toasty comfort with a homey Malaysian vibe. It’s the perfect way to stay in the celebration without forcing a truce with the King.

3-in-1 Limited-Edition Sachets: Durian Milk Tea & Durian Coffee

Want the magic on standby? Tealive is also rolling out limited-edition 3-in-1 sachets in Durian Milk Tea and Durian Coffee — great for office pantries, weekend getaways, or late-night study sessions.

How to Brew at Home Like a Pro

Start cool, finish cold: Dissolve the sachet in a splash of room-temp water, then add cold water and ice for café clarity.

Milk matters: For extra creaminess, top with cold full-cream milk or barista oat.

Texture hack: Whisk a small portion vigorously for 10–15 seconds to create a micro-foam finish.

Dessert mode: Add a spoon of condensed milk and a pinch of sea salt; garnish with biscuit crumbs.

Where to Get Them (Festival & E-Commerce)

The sachets are exclusive during the festival window and available via e-commerce platforms thereafter (while stocks last). If you see them, do yourself a favour and cart two — one for home, one for the office stash.

Ambition & Impact: 500,000 Cups and Countless Conversations

Tealive aims to move more than 500,000 cups through this campaign — but the real KPI is connection. The brand’s thesis is simple: flavour fuels dialogue. A durian cup in hand is an invitation to tell stories, swap memories, and debate the best orchards like only Malaysians can.

Born in Malaysia, Raised for the World

Tealive’s brand ethos — “Born in Malaysia, Raised for the World” — captures the arc from local love to regional influence. It’s not about leaving home; it’s about bringing home with you. Each LTO turns Malaysian culture into a passport stamp, carried in cups across Southeast Asia and beyond.

From KL to SEA: The Lifestyle Tea Movement

By packaging recognisable flavours with modern formats, Tealive has helped mainstream lifestyle tea culture region-wide. The durian series is the latest proof: heritage can be portable, photogenic, and wildly shareable.

How to Order: In-Store, App, Delivery

In-store: Ask crew for the Durian LTO; customise ice and sugar to taste.

App: Order ahead, skip queues, and stack loyalty perks.

Delivery: Keep an eye on platform promos during the national month window.

Pricing, Availability, and Pro Tips

Snowy Bang Bang Durian Milk Tea — RM13.90

Bang Bang Durian Milk Kaw Kaw — RM13.90

Jasmine Durian Light Milk Tea — RM11.90

Availability: Nationwide at Tealive outlets for a limited time during the National Day–Malaysia Day season. If you’re reading this after the festival, check your nearest outlet or the app — some stores may continue while stock lasts.

Pro tips:

Ice level changes texture perception; try less ice for denser flavour.

Sugar level tip: durian is naturally sweet; 75% keeps balance; 50% if you prefer subtler sweetness.

Topping match: Pearls for chew, grass jelly for contrast, pudding for extra dessert vibes.

Sustainability & Responsible Sourcing (The Durian Way)

Durian popularity must play nice with the planet. By sourcing from established orchards in Bentong, Raub, Tangkak, and Gua Musang, Tealive supports regional agriculture while aligning supply with seasonal rhythms. Better planning equals less waste, healthier trees, and a future where your kids can argue over D24 vs. Musang King with the same passion you do.

Conclusion: A Cup that Tastes Like Merdeka

The Tealive Durian LTO is more than a seasonal fling. It’s a national love letter poured into three distinct cups — Snowy, Kaw Kaw, and Jasmine Light — each capturing a chapter of Malaysia’s shared palate. With KJ turning the launch into a cultural moment and HKHM 2025 recognising the series under Malaysia MADANI: Rakyat Disantuni, this is flavour as unity — a celebration you can hold, sip, and share. Whether you’re all-in on creamy richness or prefer a lighter floral dance, there’s a durian cup ready to toast this Merdeka season with you.

FAQs

Q1) Are the Tealive durian drinks available at all outlets?

A. Yes, the Durian LTO series is available nationwide during the campaign period. Availability may vary by store toward the tail end of the season, depending on demand and stock.

Q2) Which durian variety is used, and why?

A. The series features premium D24, chosen for its balanced sweetness and creamy texture, making it ideal for both rich and lighter-style beverages.

Q3) I’m new to durian. Which drink should I try first?

A. Start with Snowy Bang Bang Durian Milk Tea for a balanced, creamy introduction. If you prefer something lighter and floral, go for the Jasmine Durian Light Milk Tea.

Q4) Will the 3-in-1 Durian Milk Tea and Durian Coffee be restocked?

A. They’re limited edition, first available at the festival and then via e-commerce while stocks last. Keep an eye on Tealive’s channels for updates.

Q5) I don’t like durian — what else can I order to join the fun?

A. Try Tealive’s seasonal corn drinks. They deliver a comforting, homegrown flavour that fits the celebration vibe without the durian profile.

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