Nabila Huda and Fara Nadiah Promote Local-Made Brands to Millions

 Malaysian celebrities have been using their fame to rally millions of Malaysians on Shopee Live’s daily celebrity livestream show, Shopee Live Skuad Stylo, which airs 8PM every night to promote local businesses, including demonstrating the quality of local-made products and giving real-time personal testimonials of how they use the products in their daily lives.

Shopee Live: Celebrities Lend Star Power to Malaysian Businesses

Shop Safe With Shopee | 9 in 10 Malaysians Choose Shopee for Safe Online Shopping

9 in 10 Malaysians Choose Shopee for Safe Online Shopping

#ShopSafeWithShopee Reveals Malaysian Savviness in Avoiding Scams

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, today announced the results of the #ShopSafeWithShopee survey, which found that 9 in 10 Malaysians prefer Shopee for safe online shopping. The survey also found that 8 in 10 Malaysians feel that Shopee provides the best scam support when shopping online.

Factors Influencing Buyers’ Decisions

When selecting a platform for online shopping, the top factor influencing Malaysian buyers is their ability to have safe shopping transactions, such as secure payment methods, clear return and money-back policies, authentic/verified products, and excellent customer service resolutions.

This is especially true for shoppers aged 35 to 49 years old. In contrast, younger shoppers aged 18 to 34 years old place greater emphasis on the popularity of the platform (assuming if more people use it, it's safe) and the wide assortment of products available.

#ShopSafeWithShopee survey was conducted among 1,000 Malaysian shoppers aged 18 and above. It found that the features that give shoppers the most peace of mind on Shopee are:

● Platform features that allow customers to verify sellers, such as 4-to-5-star store ratings, live demos on Shopee live stream, and seller chat functions (34%)

● Shopee Mall features, such as genuine premium brands, money-back guarantees, and the Authentic Deals Circle (33%)

● Shopee Guarantee, which releases money to sellers only when the customer confirms receipt of goods (29%)

“We are committed to providing our shoppers with a safe and secure online shopping experience,” said Kenneth Soh, Head of Marketing at Shopee Malaysia. “We have several initiatives in place to protect our shoppers, including Shopee Guarantee, Shopee Mall, and our dedicated scam support team. We remain committed to building a safe and secure environment for our users for an enjoyable shopping experience.”

Shoppers’ Awareness Levels of Scams

80% of shoppers consider themselves ‘sufficiently knowledgeable’ to ‘very knowledgeable’ about online shopping scams, whereas 20% have encountered situations involving counterfeit purchases, contact from suspicious sellers, or susceptibility to scams. 50% of respondents are worried about data breaches (accounts stolen/hacked, stolen bank details), and 20% are concerned about fake sellers/counterfeit goods.

The survey also found that 30% of survey respondents have been victims of an online scam in the last year. However, 70% said they were fortunate to avoid being scammed. Most of those scammed were shopping for home and living products, followed by fashion, lifestyle items, and electronics. Both males and females across all age groups were equally susceptible to being a victim – scammers do not discriminate.

Of those who fell victim to scams, 38% reported it to Shopee Chat’s Live Agents to seek timely support. An equal number of respondents also reported to the relevant authorities, namely, the CCID via the Scam Response Center or Infoline, PDRM via SEMAKMULE, and the National Scam Response Center hotline. 10% posted the experience on social media to inform the public, and 20% did not report these incidents.

How Malaysians Choose Trusted Sellers Online

In addition to the platform's safety features, Malaysians rely on social proof and other buyer endorsements when choosing a seller to buy from online. According to the survey, 7 in 10 respondents said that other buyer endorsements matter, with 33% looking at testimonials and reviews, 24% looking at store ratings, 12% looking at the number of loyal followers of the store, and 4% looking at top sales for the keywords searched.

The remaining buyers surveyed also check seller chat performance, cancellation rates, and seller verification such as Shopee Mall, Preferred, and Preferred+ tags to pick sellers to buy from

This data suggests that Malaysians value other buyers' opinions when making online purchases. They are also likely to choose sellers verified by Shopee or have a good customer service track record. Social proof matters, especially for buyers of Automotive, FMCG, Toys, Kids and Babies, Groceries and Pets, and Home and Living items.

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BLH Motor*, a Malacca-based motorbike dealership, successfully concluded its 9.9 Super Shopping Day Shopee Live campaign in Malaysia from 7th September to 9th September. 

The company achieved a record number of orders for over 50 units of 125cc to 155cc motorbikes, surpassing normal day orders by over 15 times in just eight hours of live streaming. Their first-ever 9.9 Super Shopping Day livestream drove 17 thousand engagements, reaching many digitally savvy Generation Z fans.

Malacca-Based Motorbike Dealership Sets Records on Shopee Live - Success Story

Shopee kicks off the long-awaited year-end shopping season with its Shopee 9.9 Super Shopping Day!

Get ready as the year’s most anticipated online sale rapidly approaches, introducing great offers and incredible savings* for the 9.9 Super Shopping Day in Malaysia. From now till 9 September, Malaysians can look forward to an exhilarating shopping experience filled with unmatched and exclusive deals.

Shopee 9.9 Super Shopping Day returns for Malaysians Buy Everything at Shocking Prices!

Shopee Launches First-of-its-Kind Nationwide Campaign - Book of Homegrown Sellers in Every State

‘Shopee Spotlights Local — Unveiling Malaysian Gems’ calls for Malaysians to shop local e-commerce sellers to preserve Malaysia’s heritage, nurture local talents, and drive our economy in an inclusive and sustainable way.

By making the book, the first of its kind in this country, available to the public from 31 August 2023, Shopee aims to empower all Malaysians to start shopping purposefully with an immediate focus on Made-in-Malaysia products from underserved communities. 

Shopee Launches First-of-its-Kind Nationwide Campaign 

Shopee Seller Summit Ushers In New Era of Value-Based Marketing

Shopee Seller Summit Ushers in New Era of Value-Based Marketing

1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion

Shopee Seller Summit 2023

Press Release – 1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with the shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth installment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate the latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide.

 Press Release: Shopee’s robust ecosystem allows sellers to manage their online store-front, reach out to more customers and fulfil customers' orders through integrated logistics management. This has supported many small-scale businesses with e-commerce infrastructure and resources. With more time to run the business, it is no wonder many local businesses turn to e-commerce platforms to expand their business reach.

Shopee: Unearthing Hidden Gems, Upsizing Traditional Industries

Press Release: A new study(1) by Shopee Express has found that 1,317 Malaysian couriers are committed to building robust relationships with local communities. 87% of couriers surveyed provide trustworthy nationwide delivery services, engage with people from diverse cultures, and develop a deeper understanding of the areas they operate in. The remaining believe that their work enables local businesses to expand their market reach, contributing to their growth and creating new job opportunities.

The success of businesses and communities relies heavily on these couriers who are truly unsung heroes. Especially for local businesses, are always adapting to meet the changing demands of their customers, while many households, especially those of the elderly and disadvantaged, have greatly benefited from the services of couriers. This is made possible by the fact that 80% of couriers deliver at least 80 parcels on a daily basis, while the rest handle a smaller number of packages due to other commitments.

Shopee Express Couriers Drive Community Inclusion and Business Success

The Backbone of Community Enablers: Almost 90% of Couriers Driving Change Beyond Deliveries

Malaysian Female Sellers Uplift Other Women on Shopee

 

Shopee’s 2023 ShopeeSapotLokal Building Connected Communities study (1) finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas. Of 1,015 female sellers surveyed on the marketplace this Ramadan period: two-thirds hire single, rural, or impoverished women, or source directly from women-owned suppliers; a third facilitate networking opportunities and training programs.

Malaysian Female Sellers Uplift Other Women on Shopee
100% of Women-Owned Businesses Hire or Teach Other Women To Succeed

Press Release: In conjunction with Ramadhan and the upcoming Hari Raya celebrations, ShopeeFood together with Pizza Hut organised several berbuka puasa sessions across Klang Valley and Selangor for its fleet of food delivery partners. The #ShopeeDeliversLove campaign is in its second year and aims to show appreciation to ShopeeFood delivery partners.

Hundreds of delivery partners attended the sessions across many locations such as Wangsa Maju, Kota Damansara, Kepong, and Kajang. Besides feasting on various yummy pizzas and beverages provided by Pizza Hut, the delivery partners also received many other goodies like Hari Raya cookies and petrol vouchers.

ShopeeFood and Pizza Hut Delivers Love to Food Delivery Partners for Ramadhan and Hari Raya Celebrations

Press Release - Shopee News:  New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’, and ‘thrift’ over ‘new’.

New Generation of Malaysians Shop Value-Based Online - Shopee Marketplace

Press Release: Shopee Express has overcome unpredictable weather conditions, especially in flood-prone areas, to ensure that essential deliveries are made on time. Despite the challenges posed by the weather in several locations such as Kuantan, Muadzam, and Rompin in Pahang as well as Johor Jaya, Kota Tinggi, Mersing, Muar, Segamat, and Yong Peng in Johor, Shopee Express remains committed to providing fast and reliable delivery services to communities in Malaysia.

Shopee Express Stays Committed to Timely Deliveries Despite Unpredictable Weather

Couriers navigate through difficult circumstances to provide relief to local communities

ShopeeFood recently hosted a special event to show appreciation for their female driver-partners in the Klang Valley in honor of International Women’s Day. The event was supported by leading brands like NIVEA, Marrybrown, Chatime, and L'Oréal Malaysia. About 60 female riders, accompanied by their friends, participated in the event.

In addition to the collaboration with leading brand partners, ShopeeFood also provided a personal development program led by Associate Professor Dr. Hadija Mohd, an expert in the field of humanities and social studies. The program was centered around the Personal Initiative Intelligence (PI-Q) framework, which aims to build essential soft skills that help driver partners improve their job performance. The unique approach focuses on developing the inner qualities of an individual, such as resilience, self-awareness, and empathy.

ShopeeFood Celebrates Female Driver Partners in Special Women's Day Event

Press Release: The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands and sellers. Shopee’s recent study, “Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023” found that 82% of Malaysian influencers feel excited about staying resilient and relevant in e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year.

As part of their New Year resolutions, two-thirds of influencers focus on strengthening their niche as part of their personality and connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine and authentic content across live formats to be more relatable to their followers.

2 In 3 Shopee Influencers Intend to Strengthen Their Niche for Online Selling in 2023

Shopee Unveils How Malaysians Gear Up for Digital Inclusion

60% of Buyers Remain Steadfast in Achieving Ambitions and Enjoyment in E-Commerce

 Shopee Unveils How Malaysians Gear Up for Digital Inclusion

Press Release: Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.

Shopee Boosts Malaysian Creative Economy, Scales Celebrity-and Influencer-owned Brands with Technology

Press Release: Shopee unveils that Malaysian celebrity-and influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before.

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato' Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active live stream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences.

Shopee Uplifts Influencer Community in Malaysia

Shopee Press Release: Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed its appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.

Shopee: The Future of E-Commerce with Malaysian Influencers

Shopee Press Release: Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of the influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr. Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).

Emphasizing the power of live streaming to build more engaging and personalized relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” program, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“

“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”

Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally, I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best-selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”

Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalized content is important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't intend to go live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and feedback on each other’s live stream feeds.

Swazwani added, “I practice transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”

In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future-proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.

The 2022 “The Future of E-Commerce with Malaysian Influencers” survey was conducted by Shopee Marketplace, between 28 September and 26 October 2022. Voluntary feedback was obtained from 2,459 Malaysian buyers and 1,035 Malaysian sellers on the platform.

To rewatch the full virtual forum, visit https://youtu.be/K9s2nHxpSKE

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SHOPEE NEWS: The internet, social media, and affiliate market have changed dramatically over the past year. Enabled across the board and many product categories, the top three most popular products among Shopee Affiliates span across telco prepaid cards, followed by mobile phones and women’s watches.

Shopee witnessed a 148% year-on-year boost in local telco prepaid cards sold through the Shopee Affiliate Programme throughout Malaysia between January to August 2022 compared to last year. Between 1 July and now shows that local sellers selling prepaid cards have received a traffic boost of at least 6.1 million clicks from Shopee Affiliates.

148% Boost in Affiliate Sales for Local Prepaid Sellers on Shopee

Malaysians help local sellers to drive tangible results with Shopee Affiliate Programme

Around 60% Malaysian Consumers Buy Local on Shopee

SHOPEE PROMOTION:  60% of Malaysian consumers are proactively supporting local sellers with #ShopeeSapotLokal, at the live reveal of the platform’s largest marketplace study this year, Celebrating the Heart of Malaysia on E-Commerce*, in conjunction with the company’s 9.9 Super Shopping Day.

Shopee Celebrates the Heart of Malaysia on E-Commerce With 60% of Malaysian Consumers Buy Local with the platform