Wednesday, August 30, 2023

Carlsberg Smooth Draught Fires Up the Senses with the Return of Real Spicy, Real Smooth

Freshly tapped beer at ‘Tap Your Own Beer’ bar_

If you're a beer enthusiast with a penchant for bold flavors and unforgettable experiences, mark your calendars for a gastronomic adventure like no other. Carlsberg Smooth Draught's highly anticipated campaign, aptly named "Real Spicy, Real Smooth," is making a triumphant return. This remarkable event celebrates the delightful marriage of smooth and spicy, offering participants an enigmatic journey that tantalizes the senses.

A Fiery Fusion of Flavors

Cocktail Workshops are available every weekend at 1pm, 3pm, 5pm and 7pm_

Carlsberg Smooth Draught, renowned for its signature easy finish and the velvety sensation of freshly tapped beer, is taking its commitment to flavor exploration a step further. The "Real Spicy, Real Smooth" campaign brings together the harmonious pairing of fiery local delicacies, and the smoothness that the beer is celebrated. The result is a sensory symphony that dances on the taste buds.

Carlsberg Smooth Draught Fires Up the Senses with the Return of Real Spicy, Real Smooth

Crafting an Unforgettable Experience

Consumers can craft their own cocktails at the cocktail workshop over the weekend_

Building upon the success of the previous year's Real Spicy, Real Smooth campaign, Carlsberg is raising the stakes. From the 18th of August to the 2nd of September, the beer aficionados of Petaling Jaya are invited to immerse themselves in this culinary escapade at JioSpace. This event promises a grander and more inclusive activation, inviting beer lovers of all kinds to participate.

The Gastronomic Delights Await

Savour Special Spicy Menus Best Paired With Carlsberg Smooth Draught_

Upon arrival, participants will be treated to a refreshing cold Carlsberg Smooth Draught – the perfect welcome gesture. As the journey unfolds, attendees will be introduced to a tantalizing array of culinary delights curated by none other than Monster Chef founder KC Choong. From the explosive Mala Tau Fu Fa to the tempting Devil’s Curry Pocket Buns, each dish is meticulously designed to complement the beer's flavors.

An Artful Affair with Beer

Avid foodies queuing up for the thrilling local spicy food_

"Real Spicy, Real Smooth" isn't just about savoring delectable dishes; it's an experience that celebrates craftsmanship. Churn’s Beer-Gato, a delightful affogato infused with smooth beer, and Bean Jr.’s three-level explosive Mala Tau Fu Fa stand as a testament to this artistic approach to culinary pairings. These creations not only ignite the palate but also awaken the senses.

Beyond the Palate

(Left) Stefano Clini, Managing Director of Carlsberg Malaysia kicked off the event with a party gun_

The celebration extends beyond the realm of food and drink. Stefano Clini, the Managing Director of Carlsberg Malaysia, emphasizes the campaign's mission to make flavorful food and smooth beer accessible to all. An exclusive cocktail workshop by Jason Julian adds a creative twist to the event, allowing attendees to craft their own signature concoctions.

The Ultimate Experience

In collaboration with Gumme, consumers can also customize their very own phone charms during the event_

As the sun sets, the festivities take on new dimensions. Happy Hour introduces a 'Tap Your Own Beer' bar and a captivating sip-and-snap photo booth that promises Instagram-worthy memories. Augmented reality games further enhance the entertainment, with winners earning exclusive prizes. The excitement escalates as local and influential DJs take the stage, setting the perfect backdrop for a memorable night.

Unforgettable Mementos

Unique phone charm designs will be sold exclusively at this event_

Carlsberg Smooth Draught has gone the extra mile to ensure that attendees can take a piece of the experience home. Collaborations with APOM and Gumme offer quirky merchandise and specialty workshops, ensuring that the memories linger long after the event concludes.

Join the Celebration

Lights up the atmosphere at the Party Zone with renowned local DJs such as Bass Agents, Ken Fung, Ramsey Westwood, Mizzkiya, Naro _ Sim and Inquisitive from Singapore every Friday, Saturday and Sunday_

For those who seek an unforgettable blend of flavors, experiences, and camaraderie, Carlsberg Smooth Draught's Real Spicy, Real Smooth campaign is a must-attend. The event runs from 18th August to 2nd September, open daily from 5:00 PM to 11:00 PM on weekdays and 11:00 AM to 11:00 PM on weekends and public holidays.

Elevate the Experience

A sip and snap photo booth that creates unique Insta-worthy photos_

To be part of this gastronomic sensation, register at and stay connected by following @CarlsbergMY on Facebook and Instagram for updates and giveaways. Additionally, Carlsberg Smooth Draught enthusiasts can get their hands on an exclusive Spicy Discovery kit with qualifying purchases, allowing them to further explore the flavors that captivate the senses.

Celebrate Responsibly

Group Photo of Carlsberg Malaysia_s Management Team and Board of Directors

As you embark on this flavorful journey, remember the importance of responsible consumption. Carlsberg encourages everyone to enjoy the experience to the fullest but to always prioritize safety. If you choose to raise a glass, do so responsibly – because celebrating responsibly is the true mark of a memorable experience.

FAQs Carlsberg Smooth Draught Real Spicy, Real Smooth

Q1: What is the concept behind Carlsberg Smooth Draught's "Real Spicy, Real Smooth" campaign? 

A: The campaign celebrates the harmonious pairing of smooth beer and fiery flavors, offering a unique sensory experience.

Q2: When and where does the event take place? 

A: The event runs from 18th August to 2nd September at JioSpace, Petaling Jaya. It opens from 5:00 PM to 11:00 PM on weekdays and 11:00 AM to 11:00 PM on weekends and public holidays.

Q3: Are furry friends allowed at the event? 

A: Yes, pet parents can bring their furry companions to Carlsberg Smooth Draught’s pet-friendly party happening on weekends from 11:00 AM to 2:00 PM.

Q4: How can I participate in the cocktail workshop? 

A: An exclusive cocktail workshop by Jason Julian is part of the event. Attendees can try their hand at creating their own signature concoctions.

Q5: Where can I find more information about the campaign? 

A: Visit for registration and updates. Follow @CarlsbergMY on Facebook and Instagram for the latest news and giveaways.

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