Sunday, August 20, 2023

🔥 Get Fired Up for the Ultimate Food Adventure: Guinness Flavour By Fire Festival Beckons!

Guinness Flavour by Fire 2023 - taking fans and foodies a journey to discovery a taste experience beyond the ordinary


Head Down to Sentul Depot For A Tantalising Culinary Experience Available Only This Weekend!


Guinness Flavour by Fire 2023

The Guinness Flavour By Fire Festival at Sentul Depot is the place to be this weekend! As you step onto the festival grounds, your senses will be ignited with tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds. 

The air is thick with the smoky scent of fire-grilled sizzling meats and savoury spices, captivating your senses and will make taste buds dance with anticipation only at Flavour by Fire festival

This is far from your average festival – it’s a blazing revelry that combines the tantalising fusion of Guinness-infused flame-cooked creations, igniting unforgettable memories and sending your taste buds on a journey beyond the ordinary.


🔥 Get Fired Up for the Ultimate Food Adventure: Guinness Flavour By Fire Festival Beckons!


Power, Goodness, Communion - Guinness fans and foodies alike to come together and indulge in an authentically Guinness experience you won’t find anywhere else

Unveiling the Flavourful Extravaganza

Welcoming thousands of excited fans and foodies alike, Guinness Flavour By Fire kicks off here this evening and runs till Sunday, 20th August. With a line-up of 11 dynamic culinary partners, over 20 open-flame grills, and an impressive 27 taps flowing smooth and creamy Guinness Draught, prepare to be immersed in a culinary experience that will leave an indelible mark on your senses.

A Symphony of Aromas and Flavours


Ignite your senses with tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds only at Guinness Flavour by Fire Festival this weekend

The air is thick with the smoky scent of fire-grilled sizzling meats and savoury spices, captivating your senses and making taste buds dance with anticipation. So, gather your friends for an extraordinary journey through the magic of fire and Guinness's rich, distinctive flavour, which itself is derived from fire-roasting its barleys at precisely 232 degrees Celsius. Authentically Guinness, the festival provides the perfect setting for cheerful camaraderie amid culinary temptations that promise an extraordinary taste experience.

The Fusion of Fire and Flavour


Guinness Flavour By Fire Char Siew and Smoke Chicken

"We are delighted to receive an incredible response to our unique festival, which takes the taste experience beyond the ordinary. Guinness has a rich, distinctive flavour that is a favourite among chefs and drinkers alike, and when combined with the transformative power of fire, it creates a truly unforgettable culinary experience. 

Several members from the Guinness Malaysia and Singapore team and Heineken Malaysia Berhad management joined in the conviviality at Guinness Flavour by Fire Festival_

Guinness is always looking for new and exciting ways to bring our brand values of power, goodness, and communion to life in an engaging and immersive way. Our festival is the perfect occasion for people to come together for an authentic Guinness experience and create unforgettable memories,” said Shaun Lim, Marketing Manager - Wheat Beer, Stout & Diageo Brands at HEINEKEN Malaysia Berhad.

A Masterful Grilling Experience


Guinness-infused flame grilled meals that will tantalise the taste buds

Food is prepared by renowned masters in the art of grill cooking namely, Chef Franky of Arthur's Storehouse, rock & roll chefs Johnny and Sherson of Kitchen Mafia, culinary innovator Chef Navin Karu of Big Boyz Barbecue, foodie favourites like Yat Sing Smokehouse, KAO BBQ, and Tipsy Boar.

Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods to entice your taste buds

 Undisclosed Location, Shucked Oysters & Seafood Bar, TNR by Sean & Angie, Bacon It and Caketella will also feature their unique Guinness infusion offerings at the festival.

Delight Your Palate


Over 40 specially curated Guinness-infused foods only at Guinness Flavour by Fire Festival

Come and discover a mouth-watering selection of flame-cooked, Guinness-infused dishes - from lamb ribs to grilled salmon, artisanal burgers, and irresistible Guinness-infused desserts, that will make your taste buds dance with delight. Also impressive is the range of vegetarian and dessert options to bring a complete offering to the festival with something extraordinary for everyone.

Groove to the Beat


Love is all around at GuinnessFlavourbyFire festival_a place to savour extraordinary experiences with friends and create unforgettable memories


Adding to the excitement, festivalgoers will be entertained by a line-up of favourite local artists, each day featuring five live acts. On the festival's opening day today, the crowd is entertained by a$ix, Lost Spaces, Resort, Talitha, and Darren Ashley, all delivering nothing short of perfection on stage. The weekend line-up includes Samantha Diana, Masia One, K-town Clan featuring Jerryca Misty & DJ Yauzzy, Saint Kylo, STREETCODE, Skies Are Red, Billie Blue & The Nowhere Men, Blister and 9 Lives Band featuring Joy Victor & Muzza!

Immortalize the Moment


Discover a mouth-watering selection of flame-cooked, Guinness-infused dishes - from lamb ribs to grilled salmon, artisanal burgers, and irresistible Guinness-infused desserts


The famous Guinness STOUTie machine is another hot attraction. Left and right, people line up to get their selfies printed onto the creamy head of their Guinness – a cool way to capture happy moments.

Cheers to Fun Challenges


Festivalgoers get entertained by exciting activities and stand to win Guinness prizes

And not to forget the Guinness Long Bar Challenge – a signature attraction that all Guinness fans look out for. Friends cheer each other on as they try to precisely slide a bottle of Guinness down the bar. The winner even gets exclusive Guinness merchandise! The next food haven to experience Guinness Flavour by Fire Festival will be Penang on the 2nd and 3rd of September at Fort Cornwallis.

A Taste of Penang


One for the album, the Guinness festival is just the place for friends to come together and make unforgettable memories

"Our culinary team comprising some of Penang's much-loved chefs, is eager to present a range of Guinness-infused foods. It's the perfect opportunity to gather with friends and loved ones and enjoy some quality Guinness time," said Lim.

Guinness has a rich, distinctive flavour that is a favourite among chefs and drinkers alike, and when combined with the transformative power of fire, it creates a truly unforgettable culinary experience

Stay tuned to Guinness Malaysia’s socials for announcements on the chef line-up and entertainment for the upcoming festival at Fort Cornwallis, Penang on the 2nd and 3rd of September. For more information about the Guinness Flavour By Fire festival visit Guinness Flavour By Fire. Stay updated on all things Guinness Malaysia by following their social media channels on Facebook and Instagram.

Conclusion


Guinness Flavour By Fire Roast Pork Belly

In a blend of fire and flavour, the Guinness Flavour By Fire Festival at Sentul Depot promises an extraordinary journey for your taste buds. With its fusion of Guinness-infused delicacies and the magic of open-flame grills, this festival is all about unforgettable experiences and joyful camaraderie. So, mark your calendars and get ready to savour the captivating marriage of fire and flavour at this one-of-a-kind event. Cheers to indulgence, camaraderie, and memories that will linger!

Be prepared for an extraordinary journey through the magic of fire and Guinness_s rich, distinctive flavour

FAQs


1. What is the Guinness Flavour By Fire Festival all about?


The Guinness Flavour By Fire Festival is a unique culinary event that combines the rich flavours of Guinness with the transformative power of fire cooking, creating an unforgettable taste experience.

2. When and where is the festival taking place?

The festival is taking place at Sentul Depot from 18th August 2023 to 20th August 2023, offering a weekend filled with tantalizing aromas, vibrant entertainment, and mouth-watering dishes.

The Guinness Long Bar Challenge is another signature attraction that all fans look out for

3. How can I participate in the Guinness Long Bar Challenge?

To participate in the Guinness Long Bar Challenge, simply gather your friends and try your hand at sliding a bottle of Guinness down the bar with precision. The winner gets to take home exclusive Guinness merchandise!

4. Where can I find more information about the upcoming festival in Penang?


For more details about the upcoming Guinness Flavour By Fire Festival in Penang, including the chef line. The upcoming festival is at Fort Cornwallis, Penang on the 2nd and 3rd of September 2023. Join in the fun.

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