MOTAC Secretary-General Dato’ Shaharuddin Visits Kitchen Arena, Emphasizes Public-Private Collaboration to Drive Visit Malaysia Year 2026
Visit Malaysia Year 2026 (VM2026) is more than just a tourism campaign—it’s a movement. And at the heart of this movement is a powerful idea: public and private sectors working together like never before. This synergy took center stage during a recent visit by the Secretary-General of the Ministry of Tourism, Arts and Culture (MOTAC), YBhg. Dato’ Shaharuddin bin Abu Sohot, to Kitchen Arena—a rising powerhouse in food and kitchen technology.
The Role of MOTAC in VM2026
Dato’ Shaharuddin’s visit represents MOTAC’s renewed commitment to collaborating closely with private players. Under his leadership, the ministry is strategically engaging industry stakeholders to create an immersive and globally competitive tourism experience. From culture to cuisine, Malaysia is set to showcase its full potential to the world.
