Best Restaurant To Eat - Malaysian Food Blog: ALERT Lotteria Fans: Lotteria Malaysia First Outlet @ The Curve PJ

Sunday, December 7, 2025

ALERT Lotteria Fans: Lotteria Malaysia First Outlet @ The Curve PJ - Korean Top Fast Food Icons

LOTTERIA Opens First Malaysian Outlet at The Curve Mall, Petaling Jaya

Lotteria Malaysia The Curve - The Bulgogi Burger Flyer

Lotteria, South Korea’s largest quick-service restaurant (QSR) chain, has officially made its Malaysian debut with the opening of its first outlet at The Curve Mall, Mutiara Damansara, on 5 December 2025. The launch marks a major milestone in Malaysian F&B, bringing one of Korea’s most iconic fast-food brands to local shores.

Lotteria Malaysia The Curve - Ordering Kiosk

The ribbon-cutting ceremony was jointly officiated by Serai Group co-founders Datuk Mohd Najib Abdul Hamid and Puan Rina Abdullah, together with representatives of the Ambassador of the Republic of Korea to Malaysia. Their presence highlighted the cultural and business significance of this new partnership.

A Strategic Partnership Blending Korean and Malaysian Strengths

Lotteria’s entry into Malaysia comes through a strategic collaboration between Lotte GRS (Korea) and Serai Group (Malaysia). Both companies have committed to opening 30 Lotteria outlets nationwide within the next five years, marking a bold expansion plan to introduce Malaysians to Korean-style fast food.

Lotteria Malaysia The Curve - Main Entrance

Datuk Mohd Najib shared that the collaboration allows them to bring “a unique fast-food experience that combines global favourites with local flavours.” Lotteria’s menu in Malaysia will go through full halal localisation, supported by Serai Group’s halal-certified central kitchen, ensuring that the brand aligns with Malaysia’s diverse food culture.

Lotteria’s Global Legacy Meets Malaysian Tastes

Lotteria Malaysia The Curve - The Bulgogi Set With Fried Chicken

Founded in 1979, Lotteria has grown to over 1,000 outlets in South Korea and hundreds more across Asia. Known for reinventing Western comfort food with Korean flair, Lotteria’s signature items include the Bulgogi Burger, Shrimp Burger, and crispy Korean fried chicken. Malaysians can expect these favourites alongside locally adapted flavours designed to suit local palates.

A Festive Korean-Style Grand Launch

Lotteria Malaysia The Curve - Pickup Counter

To celebrate the official opening, Lotteria hosted a family-friendly launch event on December 6, 2025, at The Curve. The celebration featured fun activities for kids, including face painting and balloon giveaways, while K-culture fans were treated to a lively K-pop flash mob performance set to TXT music. Early customers also received exclusive Lotteria Malaysia merchandise as souvenirs.

The mix of Korean pop culture, Malaysian hospitality, and community-friendly activities created a memorable opening experience that symbolised the cultural bridge Lotteria hopes to build.

A New Chapter in Malaysia’s Fast-Food Scene

With its first Malaysian outlet now open, Lotteria brings a refreshing Korean twist to the country’s vibrant fast-food landscape. From its iconic burgers to its bold flavours, the brand is poised to attract families, students, K-food lovers and curious foodies alike.

Lotteria Malaysia The Curve - Shrimp Burger Set and Bulgogi With Fried Chicken

As Lotteria begins its nationwide expansion, its arrival signals an exciting new era where Korean-style fast food becomes part of Malaysia’s everyday dining choices. The Curve outlet is only the beginning—many more are set to follow.

Conclusion

Lotteria’s launch at The Curve Mall is a landmark moment in Malaysia’s culinary scene. With its iconic Korean flavours, culturally rich launch event and strong partnership between Lotte GRS and Serai Group, the brand is set to establish a lasting presence in Malaysia.

Lotteria Malaysia The Curve - Shrimp Burger Set With Fried Chicken

As Malaysians embrace the Bulgogi Burger, Shrimp Burger and Korean fried chicken, Lotteria is poised to reshape the fast-food landscape with its bold and flavourful identity.