Move Young - Anlene Partners With Sheila Majid To Relaunch SINARAN

Anlene, the well-known fortified dairy brand have launched the remake of Sheila Majid popular hit 'Sinaran' as an extension of Anlene 'Move As Young As You Feel Inside' campaign.

Powered by the new formulation Anlene MoveMax, which includes added ingredients like collagen in addition to Calcium, Protein and a unique bundle of nutrients to help care for your bones, joints and muscles to support the overall movement.

The campaign was taken up a notch with the launch of the more upbeat, funk-pop version of Sheila's hit to celebrate the joys of moving young, regardless of age. The Anlene 'Move Young' campaign was launched earlier this year to encourage people to combine movement with good nutrition to maintain a healthy, active lifestyle.

As part of the 'Move Young' campaign, Anlene has appointed Sheila Majid as the role model to inspire Malaysians to make movement an important part of their lives. Now in her 50s, Sheila proved she still has the moves with the more energetic, funk-pop version of Sinaran which features a cameo rap by her daughter, Kayda, an upcoming artiste.

"This year also marks my 30 years in performance which makes the relaunch of Sinaran all the more meaningful. Through this campaign I hope to use my influence and inspire more people to stay young at heart as well as physically, to keep moving and live their lives to the fullest," Sheila said at the launch of her song. She added that she has made Anlene an important part of her life as it helps to fulfil her nutritional needs for an active lifestyle. As a performer, Sheila believes in taking care of herself with a well-balanced diet and keep fit for stamina. She enjoys Anlene as it is delicious, refuels her body and provides her with the important nutrients that help cares for her bones, joints and muscles.

Anlene and Sheila released the song and music video which will be pushed digitally and supported by TVCs and a list of on-ground activities to inspire more people to get into the movement. The video and TVCs will harness the power of Music to make emotional connections with consumers to overcome inhabitations and embrace their youthfulness. Watch the above video.

"With the remake of Sinaran, we hope to excite and inspire more Malaysians to embrace their youthfulness with movement. Sheila is an inspiration to many as she lives an active lifestyle and believes in taking care of herself and her family with the right nutrition such as Anlene," said Mr Jose Miguel Porraz Lando, Managing Director of Fonterra Brands Malaysia.

According to Puan Megawati Suzari, Director of New Product Development, Science and Regulatory Affairs; movement is as critical to maintains our overall health & quality of life. To maintain good movement, we need to have proper exercise with the right nutrition.

"Movement is an integral part of keeping the bones,joints and muscles healthy. And giving the right nutrition is important to support our overall movement. This is the reason we have enhanced our Anlene formula; apart from added calcium for the bones, we have also include collagen and protein to support your overall movement." she said.

The new Anlene formulation with MoveMax contains a unique bundle of nutrients including the newly added collagen and other nutrients such as calcium, protein, magnesium, zinc and vitamins B6, B12, C,D,E that works together to help care for your bones, joints and muscles. It was created to support the overall movement.

Anlene products can be found in all leading supermarkets, throughout Malaysia. From powdered milk to yoghurt, consumers can easily purchase and enjoy the new Anlene with MoveMax which comes in 2 variants. The powdered form comes in plain chocolate and is available in 1kg, 600g and 175 packets, while the Anlene MoveMax Yoghurt is available in 4 delicious flavours; Plain, Mango, Strawberry and Mixed Berries.

For more info, please visit Anlene website

Somersby Rewards its Express That Weekend Feeling Campaign Winner With a BBQ Food Truck Party at Desa Park City

Somersby rewards its winner of the Express Your Weekend Feeling Campaign with a BBQ and Food Truck Party at Desa Park City, Kuala Lumpur recently.

All winners together with their guest are feasted with an Open air picnic atmosphere at open air car park of the Desa Park City.

Food Truck

Amora band To Entertain Guest

Besides the food, Somersby had also engaged the Amora Band to perform some of the latest hits to entertain all the guests.

BBQ Food

Dress Up Your Somersby

On top of that, all guests are served with the popular Somersby Apple Cider which they can add on fresh cut fruits to go with the Somersby Apple Cider.

Congratulations to all the winners of Express That Weekend Feeling.

The Joy Of Life - Ecolite - Collagen Bird Nest Drinks.

Photo Courtesy of The Joy Of Life Facebook

Edible Bird Nest has been scientifically proven to have several benefits to our health. They include stimulation of regeneration of cells, strengthening our immune and respiratory system as well as improving the performance of our internal organs. One of its most sought after beauty benefits is, its ability to rejuvenate cells, promoting smooth, radiant, and youthful skin.

Photo Courtesy of The Joy Of Life Facebook

Ecolite Biotech Manufacturing Sdn Bhd (Ecolite) has just launched a new range of Collagen Bird's Nest beverages, "The Joy Of Life" to enables its customers to easily enjoy the many health benefits of edible bird's nest; via a convenient and transparent packaging with vacuum safety button. This makes it ideal for consumers to grab-go-and-enjoy this refreshing beverage any time of the day.

This new line of Halal-certified beverages combines the powerful health benefits of bird's nest with the proven beauty benefits of Marine Fish Collagen, which is said to stimulates collagen production in our bodies and combats signs of ageing. The Joy Of Life fulfills the wellness and beauty needs of Malaysian consumers.

According to Mr Steve Lim, Sales & Marketing Director of Ecolite, 'The past decades, we have dedicated ourselves to doing what we do best which is providing quality, natural healthcare products to improve the health and wellbeing of our customers. Our strength lies in our professional expertise and knowledge of natural healthcare and traditional Chinese medicine, and also the intensive research to develop effective healthcare solutions to meet the needs of today's consumers."

'The Joy Of Life' contains all-natural food contents, which includes Edible Bird's Nest, Marine Fish Collagen, Rock Sugar and RO water, making it not only nutritious but safe to consume. 

Photo Courtesy of The Joy Of Life Facebook

Each bottle contains 2500mg of Collagen and features Five(5) flavours which is Original Flavour

Photo Courtesy of The Joy Of Life Facebook

Aloe Vera,

Photo Courtesy of The Joy Of Life Facebook

Lychee,

Photo Courtesy of The Joy Of Life Facebook

Longan,

Photo Courtesy of The Joy Of Life Facebook

and  Red Dates with Wolfberry

"We have gone to great lengths to ensure that our products are free of preservatives, artificial flavourings and colours, as well as artificial sweeteners. Our products contain natural ingredients that adds flavour and providing variety for consumers ," added Mr Lim.

'The Joy Of Life' is available at all 7-11 Convenience Store, and soon be available at major pharmacies and hypermarkets throughout Malaysia.

For more information on the 'Joy of Life', you can visit their website at www.TheJoyOfLife.my or their facebook page

KFC Malaysia Ole Ole Rice Wrap - A Fiesta Of Flavours

KFC Malaysia has done it again with the new KFC Ole Ole Rice Wrap with new exciting flavours fused together for a new exciting food sensation. This latest Wrap offers a unique combination of Mexican Rice, Salsa Sauce and the signature Zinger strips wrapped in a warm toasted tortilla.

Picture Courtesy of KFC Malaysia Facebook

With the tagline 'A Fiesta Of Flavours' one really gonna try to know it! KFC Malaysia invites its customers to enjoy this vibrantly flavored wrap  that includes everyone's all-time favourite KFC crispy Zinger strips with aromatic Mexican seasoned rice, freshly diced tomatoes, cucumbers and onions, topped with delightful drizzled with mayonnaise and the Mexican Salsa Sauce all jam into a single wrap, promising a flavorful fiesta in your mouth. It is perfectly paired with the new Golden Potato Bites as a side, together with a refreshing Mountain Dew carbonated drink.

Picture Courtesy of KFC Malaysia Facebook

"From only RM5.90, KFC Malaysia Ole Ole Rice Wrap offers a flavourful fresh meal option specially crafted for KFC fans. With tender chicken meat, fresh vegetables and Mexican rice, it is a complete meal in a flavor-packed wrap. Tasty and convenient for those on the go, you will love to have a try, to know!" said Ms Angelina Villanueva, Senior General Manager, KFC Malaysia Marketing.

Picture Courtesy of KFC Malaysia Facebook

KFC Ole Ole Rice Wrap is also available as a combo meal as well as a box meal. At only RM8.90 for a combo meal; this meal includes KFC Ole Ole Rice Wrap together with Golden Potato Bites and a regular Mountain Dew carbonated drink.

For those big eaters, you can opt for a box meal that comes with KFC Ole Ole Rice Wrap, one piece of Original or Hot & Spicy KFC Chicken together with the Golden Potato Bites and a regular Mountain Dew carbonated drink at a value of just RM12.90.

The KFC Ole Ole Rice Wrap is available nationwide at all KFC restaurants from 26th July 2016 onwards, while stock last. For more information please visit KFC Malaysia website at www.kfc.com.my

Anchor Food Professionals Malaysia Official Launch

Globally the Foodservice market is growing at a rate of 6% per annum. Capitalising on the growth of the foodservice sector, dairy giant FONTERRA from New Zealand will be rolling out its new global food services brand, Anchor Food Professionals.

The Anchor Food Professionals reflects the way foodservice team is doing business now i.e working alongside customers to bring business and product solutions that answer questions such as improving profitability and reducing waste.

Picture from Anchor Food Professionals website

In Malaysia, Anchor brand is already a leader in the dairy segment, when we dine in restaurants, hotels, cafes, bakeries or grab and go from quick service restaurants, chances are we would have a taste of FONTERRA's dairy products such as its super cheesy and extra stringy Anchor Mozzarella Cheese, Anchor Culinary Creams, Anchor Cream Cheese, and not forgetting their awesome Anchor Butter.

Speaking at the unveiling of the Anchor Food Professionals brand and team, Ms Linda Tan, Head of Anchor Food Professionals Malaysia, said that Malaysia is one of the first markets to roll out the new proposition which will see them acting as true consultants, working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants, and cafes.

According to her, the team will assist businesses with all aspects of their operations, from front-of-house presentation, and pricing and promotion, to enhancing yield and taste delivering exciting new menu options.

Picture from Anchor Food Professionals website

By getting to know the customers' businesses, Anchor Food Professionals is using this knowledge and optimising dairy ingredients using Fonterra's world leading research and development capability to meet specific needs of chefs, bakers, and restaurant owners.

"With the rapid growth in the food services business due to the changing lifestyles of consumers, Anchor Food Professionals will help our customers keep up with this growth. Our food experts and in-house chefs will help food operator take their businesses to a different level, giving them a competitive edge", said Ms Linda.

Malaysia is one of the first few markets to roll out Anchor Food Professionals globally. With this new rollout, our services to our customers will extend beyond what we have always been doing, which is delivering a great product that chefs love; she continued.

Picture from Anchor Food Professionals website

Globally, Fonterra will be rolling out its' all new Anchor Food Professionals to over 50 countries with more than 5,000 customers. The global Anchor Food Professionals team expects to be an NZ$ 5 Billion business by 2023 with this move, putting the Anchor Brand neck to neck with leading consumers brands worldwide.

Anchor Food Professionals Video.

Somersby Cider Beer - Uplifts Your Spirit Through Its #ThatWeekendFeeling launch @Tavern 13 Petaling Jaya Selangor

Everyone thinks of a weekend most of the time. Now, you don't have to wait anymore. At Somersby, Malaysia fastest growing cider is here to rejuvenate your spirit through #ThatWeekendFeeling. It is a series of moments that recaptures #ThatWeekendFeeling anytime thru its sweet, bubbly and naturally refreshing cider.

Photo Courtesy of Somersby Cider facebook

#ThatWeekendFeeling campaign, which was launched in 2015, has been well received, leading to the cider brand enjoying strong double-digit growth over last year. Somersby Cider entered its second phase of the campaign by unveiling its revolutionary drinking ritual at the launch in Tavern 13 Petaling Jaya, Selangor.

Staying true to its fun and quirky personality, guests were introduced to Somerita - a fun drinking ritual of a Somersby bottle literally served upside down over crushed ice. Extremely fresh and well-balanced, this uplifting ritual can now be enjoyed in selected bars and restaurants across Malaysia.

Photo Courtesy of Somersby Cider facebook

Somersby Cider will kick off the second phase of the weekend feeling campaign by encouraging fans to share their weekend feeling through a variety of fun and experience on its website to stand a chance to win amazing prizes. From now till September, fans can visit www.somersby.com.my/thatweekendfeeling to share it. The interactive feature will allow fans to take fun photos, edit with fun filters and receive a GIF featuring their photos to easily be shared and spread #ThatWeekendFeeling to family and friends.

The top 3 posts with the highest likes will win a party worth RM1,500.00 each in the month of August. The fun posts do not stop here! Somersby Cider will extend an exclusive invitation to the top 30 posts with the highest likes for four of their buddies to attend a one-of-a-kind fun-filled barbeque and food truck get-together session in the month of September.

Photo Courtesy of Somersby Cider facebook

Natural, sweet and refreshing- Somersby Cider gives you that familiar bubbly feeling you enjoy so much especially during the weekends. Somersby Cider is using light-hearted ways to engage with its consumers as this is what the brand stands for - fun and quirky. So, grab a few friends and chill with Somersby Cider anytime of the week - the shortcut to give you #ThatWeekendFeeling said Juliet Yap, Marketing Director of Carlsberg Malaysia.

Photo Courtesy Somersby Cider

At the launch, guests were treated with Somersby Blackberry Cider, a variant introduced at the end of last year as a limited edition is now back by popular demand. Available in 330ml bottles, Somersby Blackberry will be made available across major supermarket chains. Fruity with a breadth of freshness and a mild taste of blackberry, Somersby Blackberry with its 4.5% alcohol content lives up to the brand's reputation of spreading joy and sunny togetherness whenever it is served.

Photo Courtesy Somersby Cider facebook

Great news for Somersby fans; the Somersby Apple Cider is now available in 320ml can at 4.5% alcohol content is now available at all major supermarket chains.

For more information on Somersby Cider, please visit Somersby Cider facebook at www.facebook.com/SomersbyMy of join in the fun and express your weekend feeling via its Somersby Cider microsite at www.somersby.com.my/thatweekendfeeling.

Tavern 13 Restaurant And Bar Address

Jalan Kemajuan, Petaling Jaya, Selangor

U Mobile U Foodie Raya Ramadhan AidilFitri Special Celebration With Ketchup Community

U Foodie Raya campaign ended with a bang and social foodie galore as U Mobile celebrates the Grand Finale of their Ramadhan/Aidilfitri Tactical campaign with 6 renowned F & B brands at 6 of their selected outlets.

The 6 F & B brands that have come together in Partnership with U Mobile are Caffe Bene, Fish & Co, Sangkaya, Sweet Hut, Yoshinoya & Hanamaru with the objective to create a celebratory Ramadhan and as well as a Hari Raya Buzz like hype at their selected outlets.

This 6 weeks long campaign which ended last weekend, has generated a sustainable higher revenue for the F & B brands and garnered more U Mobile users during the Ramadhan month. ‘U Mobile has successfully channeled the Ramadhan Promotion designed for these 6 brands to hundreds of thousands of U Mobile subscribers via our MyUMobile app as well as through their 5 on-ground brand activation outlet of each F & B brands ’, said Jessica Wai Financial Services & Loyalty of U Mobile Sdn Bhd. ‘Users of MyUMobile app could also stand a chance to win 3 days 2 nights stay in Penang sponsored by roomorama,’ added Jessica.

The 2-day Grand Finale of Ramadhan/Raya Open House which was held on 16 July 2016 and 17 July 2016 at various selected outlets of these F & B Brands as a token of appreciation from U Mobile to Caffe Bene, Fish & Co, Sangkaya, Sweet Hut, Yoshinoya & Hanamaru.

+BestRestaurant ToEat manages to attend to 2 of the Open House venue which the first is Sangkaya which is popularly known for its' coconut Ice Cream and the current talk of town Durian Cendol and

Fish & Co to taste the award winning Fish and Chip.

This Aidilfitri Open House Foodie Galore was powered by KetchUp Community, a community of foodie & Social Lovers who love a good deal in awesome city-inspired places.

U Mobile believes in being close to the People, giving mall-crawling families what they need, a fuss-free way to connect and a good meal for everyone !! At the same time!