Dive into the Year of the Dragon with Tiger Beer's Spectacular Launch!

Tiger Beer, a prominent name in the brewing industry, has taken a bold step into the Year of the Dragon with its exciting campaign titled 'Cheers to a Bolder Tomorrow.' This initiative aims to inspire Malaysians to celebrate their courageous achievements and set even bolder ambitions for the upcoming year.

Roaring into Ambition: Tiger Beer's Cheers to a Bolder Tomorrow - CNY 2024 Campaign

Unveiling the Viral Stunt

In a recent viral video, a larger-than-life tiger and dragon captivated social media, sparking curiosity and speculation. It has been revealed that Tiger Beer orchestrated this eye-catching stunt, intending to encourage Malaysians to unleash their inner courage and embrace ambitious goals in the Year of the Dragon.

Campaign Launch Events

The official launch of the 'Cheers to a Bolder Tomorrow' campaign took place at Sunway Velocity Mall, where a series of promotions and activities filled with unstoppable ‘huat’ (prosperity) unfolded. The campaign will continue at Gurney Plaza and Ipoh Parade, offering shoppers the chance to win exclusive merchandise through various skill-based games.

Media Launch

Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, set an enthusiastic tone for the campaign at the media launch. The crowd chanted the campaign tagline, ‘Gan Gan Chong,’ before the animated launch video played, symbolizing the spirit of the Tiger and Dragon.

Nationwide Activations and Promotions

Roland Bala emphasized that the Chinese New Year is a time for optimism and coming together with friends and family. Tiger Beer aims to be a part of these celebrations, offering attractive nationwide activations and promotions to let consumers experience the formidable force of the tiger and dragon.

'Bolder Tomorrow' IG Filter

A new addition this year is the 'Bolder Tomorrow' IG Filter by @TigerBeerMY. By scanning any Tiger Beer logo, users can unlock the filter, generate unique New Year blessings, and stand a chance to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection.

Tiger Beer CNY 2024 Campaign

The campaign extends across the nation, providing unique experiences and exclusive merchandise redemption opportunities with brew purchases. For detailed information on promotions, contests, and giveaways, visit tigercny.tigerbeer.com and follow Tiger Beer on Facebook and Instagram.

Online Platforms

Age restrictions apply, and Tiger Beer advocates responsible consumption, urging consumers not to drink and drive. Visit the official website and social media pages for comprehensive information and updates.

Conclusion

As Tiger Beer urges Malaysians to embrace a bolder tomorrow, the campaign symbolizes the fusion of tradition and contemporary flair. Participate in the festivities, unlock the IG Filter, and set ambitious goals to make the Year of the Dragon memorable.

FAQs Tiger Beer's Cheers to a Bolder Tomorrow - 2024 Campaign

Q: How can I unlock the 'Bolder Tomorrow' IG Filter? 

A: Scan any Tiger Beer logo physically or digitally to unlock the filter.

Q: Where can I purchase merchandise from the Tiger Beer x Against Lab Year of The Dragon collection? 

A: The collection is available exclusively at in-mall experiences and online at againstlab.com.

Q: Are the on-ground games at the campaign events free to participate in? 

A: Yes, shoppers can participate for free and stand a chance to win exclusive Tiger Beer merchandise.

Q: Is the campaign limited to specific regions in Malaysia? 

A: No, the campaign extends nationwide with events and experiences across different regions.

Q: How long will the 'Cheers to a Bolder Tomorrow' campaign run? 

A: The campaign will continue until the 28th of January at Sunway Velocity Mall and beyond, with events at Gurney Plaza and Ipoh Parade.

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