Ayam Mala B’Jan: Elevating Your Lunar New Year Celebrations at The Chicken Rice Shop (TCRS)

The Lunar New Year is a time of joyous celebrations, marked by cherished traditions and delicious feasts.

As families and friends come together to usher in prosperity and good fortune, The Chicken Rice Shop (TCRS) introduces a culinary masterpiece to elevate your festive gatherings: Ayam Mala B'Jan!

THE CHICKEN RICE SHOP (TCRS) AYAM MALA B’JAN PROMOTION & CONTEST

Introduction to Ayam Mala B'Jan

TCRS, a beloved halal food chain, is renowned for its commitment to delivering authentic Malaysian flavors. This Lunar New Year, TCRS invites patrons to indulge in Ayam Mala B'Jan, a seasonal delight available exclusively from 22 January 2024 to 3 March 2024 at all outlets nationwide.

The Fusion of Mala and Sesame Flavors

Derived from the fusion of "ma" (numbing) and "la" (spicy), Mala flavor holds a special place in Chinese culinary heritage. Ayam Mala B'Jan expertly blends the sweet and spicy notes of Mala with the nutty richness of sesame, creating a tantalizing symphony of flavors that resonate with the festive spirit.

Health Benefits of Sesame

In addition to its exquisite taste, sesame brings a wealth of health benefits to the Ayam Mala B'Jan dish. Packed with essential nutrients such as calcium, fiber, and protein, sesame complements the dish perfectly, offering a wholesome dining experience for all.

Mango Melon Splash

To complement the bold flavors of Ayam Mala B'Jan, TCRS presents the refreshing Mango Melon Splash. This delightful beverage serves as the perfect palate cleanser, tantalizing your taste buds and enhancing the overall dining experience.

TCRS's Commitment to Festive Celebrations

Wong Kah Yong, CEO of TCRS Restaurants Sdn Bhd, emphasizes the significance of celebrating Lunar New Year with loved ones. Ayam Mala B'Jan embodies the spirit of togetherness, inviting customers to create lasting memories over a sumptuous meal.

Range of Set Meals

To accommodate diverse dining preferences, TCRS offers a range of meals tailored to different group sizes. Whether you're planning an intimate dinner for two or a grand feast for a larger gathering, TCRS ensures that every dining occasion is a memorable one.

Convenient Dining Options

For added convenience, TCRS provides takeout and delivery services, allowing customers to enjoy the festive menu in the comfort of their homes. With a variety of platforms to choose from, TCRS ensures that every customer receives the same exceptional dining experience, regardless of their dining preferences.

 TCRS AYAM MALA B’JAN CONTEST

CONTEST #1: Lip-Sync Challenge

Join TCRS for a fun-filled contest! In the spirit of unity and joy, TCRS is introducing its new seasonal menu, the Ayam Mala B’Jan! We invite you to join in the excitement and stand a chance to win a taste of the new menu. Simply follow TCRS’ Instagram and TikTok, and keep an eye out for quizzes and contests for your chance to win!

To participate, all you have to do is post a video of yourself with the funny lips filter and lip-sync to the new Ayam Mala B’Jan jingle.

The contest will be going on from 22nd Jan to 4th Feb. Don’t miss out on the fun – show us your lip-syncing skills with the funny filter on!

Hashtags: #TCRSMY #TheChickenRiceShop #AyamMalaBjan #AyamMalaBjanLipSync

CONTEST #2: Acapella Challenge

Join TCRS for another exciting contest! In the spirit of unity and joy, TCRS is introducing its new seasonal menu, the Ayam Mala B’Jan! We invite you to showcase your talent and stand a chance to win a FREE Ayam Mala B’Jan meal.

To participate, simply post a video of you singing the new Ayam Mala B’Jan jingle in an acapella style.

The contest will be going on from 5th to 18th Feb. Show us your best acapella skills and join in the festivities!

Hashtags: #TCRSMY #TheChickenRiceShop #AyamMalaBjan #AyamMalaBjanAcapella

Conclusion

As you prepare to celebrate the Lunar New Year, ignite your festivities with the irresistible flavors of Ayam Mala B'Jan. Join us at The Chicken Rice Shop and embark on a culinary journey filled with joy, togetherness, and the spirit of the season.

FAQs THE CHICKEN RICE SHOP (TCRS) AYAM MALA B’JAN PROMOTION

Q. What is Mala flavor? 

A. Mala flavor is a combination of numbing and spicy sensations, originating from Chinese culinary tradition.

Q. Are the set meals customizable? 

A. Yes, TCRS offers a customizable set of meals to cater to individual preferences and dietary requirements.

Q. Can I order Ayam Mala B'Jan for delivery? 

A. Absolutely! TCRS provides delivery services, allowing you to enjoy Ayam Mala B'Jan in the comfort of your home.

Q. How long will Ayam Mala B'Jan be available? 

A. Ayam Mala B'Jan is available for a limited time from 22 January 2024 to 3 March 2024 at all TCRS outlets nationwide.

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