Jom Kosong @ Tealive to Fund 1 Million School Meals

Imagine turning your everyday tea purchase into a life-changing act of kindness. That’s exactly what Tealive’s Jom Kosong initiative is all about. Partnering with the Ministry of Domestic Trade and Cost of Living, Tealive aims to fund one million free school meals, promoting zero-sugar options while addressing child hunger in Malaysia. Let’s dive into how this incredible campaign works and why your support matters.

The Mission Behind Jom Kosong

At its heart, the Jom Kosong campaign is more than just a zero-sugar drive. It’s about giving back to the community by ensuring children in underserved B40 households can access nutritious meals. With 20 sen from every cup sold under the campaign, Tealive aims to raise RM3.5 million to fund these meals.

Key Highlights of the Campaign

Contribution Mechanics: 20 Sen Per Cup

Each time you buy a drink under the Jom Kosong campaign, 20 sen goes directly to the Tealive School Meals Fund. It’s a small amount, but with every cup purchased, those 20 sens create a monumental impact.

Funding Target: RM3.5 Million

To feed one million children, the campaign needs to reach RM3.5 million. Tealive’s founder and CEO, Bryan Loo, is confident that this goal is achievable within a year, thanks to the loyalty and support of their customers.

Timeline and Expectations

The campaign officially kicks off on December 1, 2024, and runs for a year. The target amount depends on customer participation, making community involvement crucial for success.

Tealive’s Role in the Community

Bryan Loo’s Vision for CSR

For Bryan Loo, the Jom Kosong initiative reflects Tealive’s dedication to corporate social responsibility. By contributing to this cause, Tealive underscores its commitment to serving drinks and the community.

The Significance of Jom Kosong

This campaign aligns perfectly with Tealive’s values, encouraging healthier choices while addressing a pressing social issue: child hunger.

The School Meals Fund

Role of Yayasan Didik Negara (YDN)

Funds raised through Jom Kosong will be directed to Yayasan Didik Negara (YDN), the organization behind the school meals program. This ensures the money goes where it’s needed most—providing meals for B40 children.

Importance of Nutritious Meals for B40 Children

For many children, a school meal is more than just food; it’s an opportunity to focus, learn, and grow. Proper nutrition fuels their minds and bodies, giving them a better shot at a brighter future.

Campaign Kickoff and Events

Official Launch at the Ministry

The campaign was launched at the Ministry of Domestic Trade and Cost of Living, with Deputy Minister Dr. Fuziah Salleh leading the event. This collaboration highlights the government’s commitment to improving children’s well-being.

Key Figures Present

Alongside Bryan Loo, the event featured officials from the Ministry of Education and YDN, reinforcing the importance of this initiative.

Customization and Inclusivity

Drink Customization at Tealive

Tealive customers have always enjoyed the freedom to customize their drinks. Now, by opting for zero-sugar choices, they can contribute to a healthier lifestyle while supporting a noble cause.

Encouraging Healthier Choices

The Jom Kosong campaign incentivizes customers to make better choices, proving that small changes can lead to significant impacts.

Benefits for Customers

Receipt Acknowledgments

Every customer who contributes to the school meals program will see their impact reflected on their receipts—a small but meaningful token of appreciation.

App Integration

For app users, contributions are seamlessly integrated into their purchase journey. It’s a simple yet effective way to make a difference.

The Bigger Picture

Addressing Child Hunger at Scale

Feeding one million children is no small feat, but campaigns like Jom Kosong prove it’s possible with collective effort.

Inspiring Corporate Responsibility

Tealive’s initiative sets a benchmark for other corporations, showcasing the power of business-driven community impact.

Conclusion

Tealive’s Jom Kosong campaign is more than just a zero-sugar drive—it’s a call to action for every Malaysian to make a difference. By purchasing a drink, you’re not just enjoying a refreshing beverage; you’re helping to feed a child. Let’s rally together and make this vision of one million school meals a reality.

FAQs

Q1. What is the Jom Kosong campaign about?

A. The Jom Kosong campaign is an initiative by Tealive to promote zero-sugar options and raise RM3.5 million to fund one million school meals.

Q2. How can I contribute to the school meals program?

A. You can contribute by purchasing any drink under the campaign. For every cup sold, 20 sen will go to the fund.

Q3. What is Yayasan Didik Negara’s role in this initiative?

A. YDN manages the school meals program, ensuring funds are used to provide nutritious meals to B40 children.

Q4. How will the funds be utilized?

A. The funds will directly support the school meals program, providing meals to underprivileged children.

Q5. Can I participate if I order online?

A. Yes, contributions are integrated into the Tealive app, allowing online customers to support the initiative effortlessly.

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