IKEA Malaysia Sets National Record with 8.6 Million Curry Puffs Sold

Sunday, May 10, 2026

IKEA Malaysia Sets National Record with 8.6 Million Curry Puffs Sold

A Malaysian Favourite That Started with a Simple Snack

IKEA Malaysia has officially entered the Malaysia Book of Records after selling an incredible 8.6 million curry puffs in a single year, proving that the beloved snack has become one of Malaysia’s favourite everyday bites.

The achievement was announced as part of IKEA Malaysia’s 30th anniversary celebration, highlighting how the brand’s famous curry puffs have evolved from a simple snack into a nostalgic part of Malaysian culture. For many Malaysians, an IKEA trip is incomplete without grabbing a few curry puffs after shopping with family or friends.

More Than Just a Curry Puff

According to Malcolm Pruys, Country Retail Director of IKEA Malaysia, the recognition is not just about numbers but about the millions of moments shared around food. In Malaysia, food plays a major role in bringing people together, and IKEA’s curry puffs have quietly become part of those shared experiences over the years.

The popularity of IKEA curry puffs comes down to three main things: affordability, consistency, and familiarity. Despite rising food prices, IKEA continues offering curry puffs at budget-friendly prices, making them accessible to students, families, and everyday shoppers. Their crispy pastry, savoury curry filling, and reliable taste have helped maintain loyal customers for decades.

Why IKEA Food Matters to Malaysians

The milestone also reflects the growing importance of IKEA Food in the overall shopping experience. While IKEA is globally known for furniture, Malaysians increasingly visit IKEA for affordable food, snacks, and casual family outings. The curry puff has become one of the strongest symbols of that experience.

Raymand Yeastman, Country Food Manager & Malcolm Pruys, Country Retail Director

To celebrate the record, IKEA Malaysia launched the #IKEAripapYourWay campaign, encouraging Malaysians to create playful and creative curry puff-related “records” on social media. The company also gave away 500 curry puffs across four stores during the celebration because, as IKEA puts it, some milestones are best enjoyed fresh and flaky.

30 Years of Memories, One Bite at a Time

As IKEA Malaysia marks 30 years in the country, the curry puff milestone proves that sometimes the simplest foods create the strongest emotional connections. What started as a quick snack has now become part of Malaysia’s modern food culture, one bite at a time.