AB Mauri Malaysia Launches Rise with Mauri to Empower 20 Single-Mother Entrepreneurs

Wednesday, September 2, 2026

AB Mauri Malaysia Launches Rise with Mauri to Empower 20 Single-Mother Entrepreneurs

AB Mauri Malaysia Launches “Rise with Mauri” Alongside 20 Single-Mother Entrepreneurs

AB Mauri Malaysia launched its “Rise with Mauri” campaign on 27 August 2026, bringing together 20 single-mother entrepreneurs from the B40 community for a hands-on baking masterclass in collaboration with Ibupreneur.

Held at the Pusat Kreatif Kanak-kanak Tuanku Bainun in Taman Tun Dr Ismail, Kuala Lumpur, the initiative is built around AB Mauri Malaysia’s belief that providing bakers and food entrepreneurs with the right knowledge, tools and support can give them a stronger foundation to grow their businesses.

20 Women, One Kitchen and a Baking Masterclass

As part of the launch, the 20 women entrepreneurs took part in a practical baking masterclass led by AB Mauri Malaysia’s technical experts. The session gave participants hands-on experience with a range of baking techniques and products, including trending Shio Pan, artisan crusty sourdough, cake decorating and piping.

Beyond baking techniques, the masterclass also covered product development and process standardisation. These areas were included as important building blocks for entrepreneurs looking to develop their baking skills into sustainable businesses.

The masterclass allowed participants to learn, experiment, and create while gaining practical exposure to different aspects of bakery production.

Supporting Women Entrepreneurs Through Practical Resources

The collaboration between AB Mauri Malaysia and Ibupreneur also included a practical contribution to support the wider community of women entrepreneurs. As part of the initiative, AB Mauri Malaysia donated three chillers to Ibupreneur.

The equipment donation complements the hands-on training provided during the masterclass, giving the collaboration both a skills-development and practical-support component.

Going Beyond Ingredients

The launch also featured insights from Linda Tan, General Manager of AB Mauri Malaysia, on the company's perspective that the future of the baking industry must go beyond ingredients.

AB Mauri - Ms Linda Tan - General Manager of AB Mauri Malaysia

The Rise with Mauri campaign highlights the role of expertise, technology and partnership in helping bakery and food entrepreneurs address real-world challenges and develop their businesses. Through the initiative, AB Mauri Malaysia is bringing its technical expertise together with Ibupreneur and its community of women entrepreneurs.

A Foundation for Stronger Baking Businesses

At the heart of Rise with Mauri is the goal of helping bakery entrepreneurs create better products, build stronger businesses and rise further. The launch gave the 20 participating women an opportunity to learn directly from technical experts while exploring both the creative and operational aspects of baking.

AB Mauri - Ms Linda Tan With Cik Aida Zunaidi

From Shio Pan and artisan sourdough to cake decorating, piping, product development and process standardisation, the masterclass brought together practical baking skills and business-focused knowledge in one programme.

The event also allowed media to meet the women entrepreneurs, hear their stories and witness their hands-on learning experience during the masterclass.

Conclusion

AB Mauri Malaysia’s Rise with Mauri campaign officially launched on 27 August 2026, bringing together 20 single-mother entrepreneurs from the B40 community in collaboration with Ibupreneur.

Held at Pusat Kreatif Kanak-kanak Tuanku Bainun in TTDI, Kuala Lumpur, the initiative featured a hands-on baking masterclass led by AB Mauri Malaysia’s technical experts. Participants learned about Shio Pan, artisan crusty sourdough, cake decorating and piping, alongside product development and process standardisation.

AB Mauri - 20 Women, One Kitchen and a Baking Masterclass

The collaboration also saw three chillers donated to Ibupreneur to support its community of women entrepreneurs.

Through Rise with Mauri, AB Mauri Malaysia is placing knowledge, tools, expertise, technology and partnership at the centre of its support for bakery and food entrepreneurs, with a focus on helping them create better products, build stronger businesses and rise further.

Frequently Asked Questions

1. What is AB Mauri Malaysia’s Rise with Mauri campaign?

Rise with Mauri is a long-term campaign by AB Mauri Malaysia built around providing bakers and food entrepreneurs with knowledge, tools and support to create a stronger foundation for business growth.

2. Who participated in the Rise with Mauri masterclass?

The masterclass brought together 20 single-mother entrepreneurs from the B40 community in collaboration with Ibupreneur.

3. What was taught during the baking masterclass?

The hands-on masterclass covered Shio Pan, artisan crusty sourdough, cake decorating and piping, as well as product development and process standardisation.