The Chicken Rice Shop Promotion: Fans of Japanese food and anime will be delighted with the Chicken Rice Shop's relaunch of the Grilled Butter Chicken Katsu Henshin. The latest bold flavors of Grilled Butter Chicken will return to shops nationwide from 7 November 2022 to 8 January 2023, after being introduced to Malaysians all over for more than 15 years.
Anime characters have a long history not only in Japan, but they are today a culture that is widely adopted across the world! Following the Henshin (transformation) trend, The Chicken Rice Shop (TCRS) is ready to spice up Malaysians' favorite meal by reintroducing a popular favorite, the Grilled Butter Chicken, with a new and improved katsu breading, to the menu.
The Chicken Rice Shop (TCRS) Latest Promotion - Grilled Butter Chicken Katsu Henshin
Grilled Butter Chicken Katsu Henshin comes in three distinct sets of meals for everyone to enjoy, enhancing the crunch, flavors, and pleasure. The all-new Grilled Butter Chicken Katsu Henshin is packed with rich and savory flavor in every layer, with juicy chicken coated in katsu breading and incorporating its signature golden buttery sauce, garnished with curry leaves and red chilies to add a hint of spice that will leave customers wanting more.
Wong Kah Yong, Chief Executive Officer of TCRS Restaurants Sdn Bhd shared that Japanese culture has always been one of the cultures wholeheartedly accepted by Malaysians throughout the years; from captivating anime drawings to mouth-watering food, there is plenty to offer and TCRS took this opportunity to develop and innovate a delectable dish with its own touch for its loyal customers.
“Over the years, TCRS has introduced multiple dishes inspired by different cultures to cater to the various needs of our customers. As we see the love for Japanese food continuously increasing among Malaysians, we thought to add this element into our recipes, and what better way to do so than adding the Japanese flavors into our highly sought-after menu, the Grilled Butter Chicken,” said Wong.
TCRS was also embraced by local cosplayers at their IOI City Mall shop, where these enthusiastic cosplayers delighted customers who were eating by serving them Grilled Butter Chicken Katsu Henshin to celebrate the debut and express their enthusiasm for one of Malaysia's leading comfort food.
"While many people choose to display their love or appreciation through presents and/or other gestures, at TCRS, we express our affection and gratitude through food. Food has always been the heart of all cultures, there is no doubt that food is the key tool for fostering relationships and building connections,” Wong added.
Holding true to its tagline 'Chicken Rice... and More,' TCRS strives to provide the best service to its customers, including an exceptional dining experience, in the hopes of ending the year on a good outlook and ushering in new beginnings in 2023 through the goodness of its buttery and creamy chicken.
TCRS will be holding an exciting #GBCKatsuHenshin Challenge on its social media channels, where fans may have a chance to win TCRS vouchers to dine in at the nearest outlet and savour their Grilled Butter Chicken Katsu Henshin!
For more information on the latest Grilled Butter Chicken Katsu Henshin and the #GBCKatsuHenshin Challenge, visit www.thechickenriceshop.com or its Facebook page https://www.facebook.com/thechickenriceshop/
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