Shopee: The Future of E-Commerce with Malaysian Influencers

Shopee Press Release: Today, Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of the influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr. Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia).

Emphasizing the power of live streaming to build more engaging and personalized relationships online, Kenneth Soh said: “On Shopee, we have an ecosystem of trusted influencers — they are fellow users and sellers themselves who provide authentic experiences during Big Campaigns. While thousands of buyers watch Shopee Live daily, not everyone watches solely for shopping purposes. In fact, 27% of our surveyed buyers watch Shopee Live for entertainment and educational content. For example, in Shopee Live’s “Mum's Club Show” program, communities of mom influencers speak about health topics related to other moms, kids, and even kids with special needs.“

“This is an increasingly important channel for sellers to drive conversion on the marketplace. Our data shows that 75% of surveyed customers follow influencers’ tutorial videos in order to solve problems and expand their product knowledge.”

Hanita Sayuti, Shopee Bintang Seller who also runs a fragrance business called Zheo Lab said, “Influencer marketing is important for business owners as a touchpoint for audiences. There are no brand or product limitations. Personally, I’ll be engaging with local celebrity, Dato Rosyam Nor as the ambassador of my Cat Perfume, one of my best-selling products on Shopee. Our promotion video has already gone live and we look forward to collaborating with more influencers in the future.”

Speaking on the future of e-commerce, influencers Nikki Wong (shop owner of Bitcraft) and Syazwani Md Saad (a reviewer on home and living products) both agree that listening with empathy and developing personalized content is important for building long-term customer loyalty. Nikki shared, “Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales. I don't intend to go live just to get sales, but to share something good with my followers as I would to a friend.” Nikki is part of Shopee Live’s All Stars community, an active and supportive group of influencers who frequently share product reviews, DIY tips, and feedback on each other’s live stream feeds.

Swazwani added, “I practice transparency and consistency as I attract people who share my values. I make sure to greet my followers every morning and share my day with them. The process takes time. We should not be afraid to enquire and collaborate with businesses and brands to increase our experience and exposure.”

In the “Future of E-Commerce with Malaysian Influencers” survey of 2,459 buyers, 75% of Malaysian shoppers indicated that they wanted to feel more connected through bonding and interacting with followers, fostering strong brand relationships, and staying relevant. In other words, to future-proof themselves and stand out in a crowd, Shopee encourages influencers to continue building loyalty by being authentically human in their content and engagements.

The 2022 “The Future of E-Commerce with Malaysian Influencers” survey was conducted by Shopee Marketplace, between 28 September and 26 October 2022. Voluntary feedback was obtained from 2,459 Malaysian buyers and 1,035 Malaysian sellers on the platform.

To rewatch the full virtual forum, visit https://youtu.be/K9s2nHxpSKE

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Street Food Hunt: The Tiger Street Food Festival has returned after a two years absence, this time featuring maze-like alleyways and crafted events for fans to enjoy an enhanced street food experience.

Tiger Beer has gone all out in the run-up to the festival to deliver an authentic but novel experience, commencing with the unveiling of the Hottest Hunt website in September. With over 1,000 pins dropped so far, fans got together to nominate the hottest street food venues and contributed to creating a directory of distinctive street food recipes to try.

The Ultimate Tiger Street Food Festival is Back! More Fun And Exciting Activities

Celebration of bold street food flavors is happening at the two-weekend-long festival

with all things street food, hidden rooms, entertainment, and ice-cold Tiger Crystal.

Tony Roma's Spectacular Year-End Menu 2022 With Coca-Cola By Dato Fazley Yaakob

Year-End Celebration: In celebration of its 50th anniversary, Tony Roma's unveils a year-end menu specially curated by Brand Ambassador, Chef Dato' Fazley Yaakob, in association with Coca-Cola.

Tony Roma's invites customers to enjoy every moment with their loved ones while dining on signature ribs, exquisite steaks, and flavorful seafood. The family-friendly restaurant strives to make special occasions, whether large or small, by providing the ideal atmosphere for an unforgettable dining experience to enjoy and celebrate.

Tony Romas's Spectacular Year-End Menu 2022 With Coca-Cola By Dato Fazley Yaakob

Make Every Little Moment a Celebration and a Time with Tony Roma’s

Bukit Bintang HotPot: Hot pot traditions date back hundreds of years in China, and the cuisine is gaining popularity in other nations around the world. Many famous Chinese hot pot brands have launched operations in Malaysia in recent years.

We recently visited the Shu Kingdom General Hot Pot located at R1, Lower Ground, Lot 10 Shopping Centre, 50, Jalan Sultan Ismail, 50250, Kuala Lumpur, Malaysia to experience and taste the hot pot menu.

The Best Shu Kingdom General Hot Pot in Bukit Bintang KL - 巴蜀大将火锅

Food Events: Mi MAGGI® recently commemorated 51 years of history with Malaysians with its annual MAGGI® SAH Malaysia! campaign, which coincided with Malaysia's 65th Independence Day and 59th Malaysia Day. The campaign completed today with a Grand Finale and on-ground fiesta celebration as MAGGI ® biggest event of the year was staged at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).

Mi MAGGI® has been a Malaysian favourite since its introduction in 1971, from a savory bowl of MAGGI® Soup noodles at home or to a plate of MAGGI® Mi Goreng at the restaurant, it has been a taste worthy experience for many including yours truly.

Maggi SAH Malaysia Presents the Most Viral Mi MAGGI® Masterpieces That Will Blow Your Mind!

In collaboration with PRESMA, PRIMAS, Celebrities & Food Influencers

Marrybrown promotion: Marrybrown, Malaysia's most popular and largest homegrown Halal Quick Service Restaurant, invites you to say Sarang-K on their latest Around the World journey! 

Malaysians can now say Annyeong to Marrybrown's K-Crunch menu, a flavorful Korean-inspired meal that will leave your tastebuds with a fiery yet sweet surprise, which is now available nationwide at all Marrybrown outlets.

The Insane K-Crunch Menu at Marrybrown That Will Blow Your Mind!

Take a bite of “something different” from Marrybrown’s Korean-inspired K-Crunch Menu

Dim Sum Buffet PJ - One World Hotel Petaling Jaya Zuan Yuan Chinese Restaurant has a premium  Zuan Yuan All You Can Eat Dim Sum Buffet Weekend Lunch. It is an ala-carte dim sum buffet. 

This is a piece of great news for Dim Sum lovers in PJ and is available on Saturday, Sunday & Public holidays (10am to 12 noon/ 12.30 noon to 2.30pm) for just RM 78 (Adult)/ RM 39 (Child).

We had the opportunity to taste out this pork-free dim sum selection during the weekend.

Dim Sum Paradise: All You Can Eat Buffet at Zuan Yuan Restaurant PJ - RM78Nett

The Alley's New Menu - Exclusive Croffle Series is sure to satisfy your cravings!

The Alley's New Menu - Lifestyle tea brand, The Alley is upgrading their menu with a trendy new addition, the croffle series, which is now available at selected outlets across Malaysia. The croffle series comes in five mouth-watering flavours, Classic, Crunchy Salted Caramel, Oreo Chocolate, Brown Sugar Deerioca as well as Garlic Cheese and they are priced from as low as RM8.90.

The Alley's New Menu - Exclusive Croffle Series will satisfy your cravings!

Street Food Hunt: Tiger is kicking off its signature Street Food campaign with a hot and spicy street food hunt; fans can contribute by dropping pins to their favourite spots leading up to the festival via https://hottesthunt.tigerstreetfood.my/.

Street food is undeniably an integral part of Malaysians’ everyday life. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in recent years. All this to ensure that local street food vendors got the recognition they deserved. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is making a big comeback with its iconic street food festival on-ground for a street food experience like never before.

Tiger Street Food Hottest Hunt 2022 is kicking off. Are you ready?

The best steak house in Kota Bharu – KBB Burger & Steak #kbbsteak Kota Bharu

Kota Bharu Western Food: Do you favor western foods, especially steaks? Finding a restaurant that can cooks a flavorful and mouth-watering steak is challenging especially in Kota Bharu, but you don't have to feel bad about it.

You can now because we recently discovered that KBB Burger & Steak Kota Bharu, located at No 2713, Jalan Kuala Krai 15150 Kota Bharu, Kelantan which has a capacity of 150 people, serves some of the best premium steaks that you can taste and enjoy. The restaurant is open daily and its operating hours are from 12pm – 11pm, except on Friday which is from 3pm -11pm.

The best steak house in Kota Bharu – KBB Burger & Steak Kota Bharu

International Buffet Shah Alam: Japanese cuisine has long been a favorite of Malaysians. The exquisite taste of rawness, balanced with the tangy taste and flavours of Japanese vinegar, has undoubtedly captured Malaysians' taste buds. 

The Royale Songket Restaurant of the Mardhiyyah Hotel & Suites Shah Alam, located on the Lobby Level, is introducing an International Buffet Dinner featuring a Fusion Japanese Antipasto Buffet.

Beginning September 5, 2022, International Buffet Dinner will include Fusion Japanese Antipasto as an additional dish for weekday buffet dinner. This buffet dinner is available from Monday to Thursday and Sunday (excluding public holidays), and is priced as low as RM 95.00 Nett for adults, RM 65.00 Nett for Senior Citizens (60 years and above), and RM 65.00 Nett for children (6 to 12 years old).

 Mardhiyyah Hotel Shah Alam International Buffet Dinner Featuring Fusion Japanese Antipasto Buffet

Juu NaNa Sakaba Section 17 PJ - Japanese Style Yakitori Bar - Beer Promotion

Japanese Cuisine: Yakitori is one of my other favorite Japanese foods, and we recently discovered a lovely place to get our fix of this kushiyaki dish with a cold icy drink or beer.

We ventured into the quiet Section 17 Petaling Jaya neighborhood and discovered the Juu Nana Sakaba, which is located at 14, Jalan 17/54, Seksyen 17, 46400 Petaling Jaya, Selangor. As the name suggests, Juu Nana is 17 in Japanese and Sakaba is a bar, so it literally means "17 Bar."

Juu NaNa Sakaba Section 17 -PJ - Japanese Style Yakitori Bar