Treats for All: Bask Bear Coffee & Toasties Brings Warmth to Visit Malaysia 2026
A Proud Malaysian Brand Supporting National Tourism
Bask Bear Coffee & Toasties isn’t just another café—it’s a proudly Malaysian lifestyle brand rooted in authenticity and local pride. By partnering with Tourism Malaysia for Visit Malaysia 2026 (VM2026), the brand is blending hospitality with heritage, ensuring that both locals and visitors experience the warmth of Malaysian coffee culture.
A RM1.2 Million Coffee Sponsorship to Welcome the World
To celebrate VM2026, Bask Bear Coffee & Toasties is offering a massive RM1.2 million coffee sponsorship, marking one of the largest private contributions by a Malaysian lifestyle brand to a national campaign. Through this initiative, 100,000 foreign tourists can enjoy a Buy 1 Free 1 promotion on the Gula Aren series—a sweet taste of Malaysian hospitality.
The Gula Aren Series: A Sweet Taste of Borneo
Aren sugar, also known as Gula Aren, comes straight from Borneo’s tropical heartlands. It’s a caramel-rich, healthier alternative to refined brown sugar or honey. This unique ingredient stars in Bask Bear’s signature drinks—Aren Aerocano, Aren Latte, and Aren Cocoa—offering visitors an authentic Malaysian flavor experience that’s natural, smooth, and indulgent.
How Tourists Can Claim Their Free Aren Drinks
Foreign tourists can easily redeem their free Aren drink with just three steps:
1. Visit the official VM2026 website (www.malaysia.travel).
2. Take a screenshot of the Bask Bear Coffee & Toasties banner.
3. Present the screenshot and your passport at any Bask Bear outlet.
This simple process ensures every traveler can sip on a piece of Malaysia’s sweetness while exploring the country’s attractions.
Malaysians Rejoice: Daily Coffee for Just 97 Sen
For locals, Bask Bear Coffee & Toasties has something equally exciting—the Bask Bear Club Plan. For only RM29 per month, Malaysians can enjoy one free Americano every day, making it the most affordable coffee subscription in the market.
That’s right—just 97 sen per cup! Whether you’re rushing to work or catching up with friends, your daily caffeine fix is sorted.
Early Bird Double Deal: Two Months for RM29
To reward loyal customers, Bask Bear is extending an introductory early-bird offer: subscribers get two months’ worth of Americano instead of one. That’s 60 cups of coffee for RM29, translating to an unbelievable 49 sen per cup—a true steal for coffee lovers.
More Than Just Coffee: Toasties That Complete the Experience
No cup of coffee is complete without a snack. Bask Bear’s signature Toasties, priced at just RM9.90, are the perfect complement. Each Toastie features locally inspired flavors, crafted for both comfort and indulgence—just the way Malaysians like it.
Bryan Loo’s Vision: Brewing National Pride
Founder and CEO of Loob Holding Sdn Bhd, Bryan Loo, emphasized that this collaboration is more than a marketing move—it’s a mission. “We want visitors to take home not just memories, but a taste of Malaysia’s warmth and culture,” he said.
By sourcing local ingredients and supporting national initiatives, Bask Bear is making every cup a statement of Malaysian pride.
Tourism Malaysia Applauds the Initiative
Tourism, Arts and Culture Minister Dato Sri Tiong King Sing praised Bask Bear’s sponsorship, encouraging more brands to step forward. He believes that such collaborations will help Malaysia achieve its VM2026 goals of 47 million international arrivals and RM329 billion in tourism receipts.
Fueling the Economy with Coffee
This initiative doesn’t just brew goodwill—it boosts the economy too. With a retail price of RM6.90 per Americano, Bask Bear’s nationwide promotion equates to a potential RM207 sponsorship value per customer, reflecting its strong commitment to value and accessibility.
Mascots of Unity: Wira, Manja, and Brader BLE
The launch event was nothing short of “beary” delightful, featuring VM2026 mascots Wira and Manja alongside Bask Bear’s own Brader BLE. The trio symbolized a shared message of local pride, conservation awareness, and hospitality—a heartwarming sight that resonated with the campaign’s theme.
Sustainability and Local Sourcing at Heart
Bask Bear’s dedication to local sourcing not only uplifts Borneo’s economy but also promotes sustainable agriculture. By using natural Aren sugar, the brand reduces dependency on processed sweeteners, fostering healthier coffee culture and supporting local farmers.
Bask Bear: Redefining Malaysia’s Coffee Scene
With its creative blend of modern coffee culture and local roots, Bask Bear Coffee & Toasties has redefined what it means to “drink local.” Competing confidently against international giants, the brand continues to expand its reach while staying true to its Malaysian DNA.
Conclusion: Brewing Bonds, One Cup at a Time
Bask Bear Coffee & Toasties isn’t just serving coffee—it’s serving connection, culture, and community. Through its VM2026 sponsorship, the brand proves that a simple cup of coffee can represent an entire nation’s warmth, pride, and hospitality.
So, whether you’re a foreign traveler or a local coffee lover, Bask Bear has brewed something special—just for you.
FAQs VMY 2026 - Bask Bear Coffee & Toasties
Q1. How can tourists redeem the Bask Bear “Buy 1-Free 1” offer?
A. Tourists simply take a screenshot of Bask Bear’s banner on the VM2026 website and show their passport at any Bask Bear outlet to claim the offer.
Q2. What is the Bask Bear Club Plan for Malaysians?
A. It’s a coffee subscription where Malaysians can enjoy one free Americano daily for RM29 per month—equivalent to 97 sen per cup.
Q3. Are there any extra benefits for early subscribers?
A. Yes! Early-bird subscribers get two months for the price of one—60 cups of coffee for only RM29.
Q4. What makes the Gula Aren series special?
A. The drinks use natural Aren sugar from Borneo, offering a caramel-like sweetness that’s healthier and uniquely Malaysian.
Q5. Why is this sponsorship important for VM2026?
A. It supports Tourism Malaysia’s efforts to attract visitors while promoting Malaysian flavors, culture, and hospitality globally.
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