Foodie Blogroll

Saturday, 27 February 2016

Damansara Uptown Food: Tsujiri Green Tea And Dessert Restaurant Opening In Malaysia

The Japanese Art of Tea Drinking is one of the cultural activity involving the ceremonial preparation and presentation of matcha i.e. powdered green tea; This ceremony is also known as in Japanese; it is called the chanoyu. The elaborate and refined Japanese tea ceremony is meant to demonstrate respect through grace and good etiquette.

Tsujiri; a renowned and established green tea brand from Japan with more than 155 years of heritage, continued its mission to promote and convey the beauty of Japanese culture and the splendor of Fine Japanese Tea to Malaysia with the opening of its' first outlet at No. 58 Damansara Uptown Jalan SS21/58 Damasara Utama 47400 Selangor.

Established in 1860, TSUJIRI was founded by green tea specialist Riemon Tsuji, an entrepreneur who sought to improve the tea industry. Through several innovations, he found ways to enhance the flavours and sweetness of green tea, resulting in high-quality Gyokuro tea leaves, which is a breed of shaded green tea from Japan. He has also designed a method of transporting tea leaves so that they could maintain their freshness after harvesting.

Through his techniques, the benefits of green tea, known to be rich in antioxidants and believed to promote anti-aging, are maintained. Thus, TSUJIRI offers green tea rich in Vitamin A, C, E and Beta Carotene, as well as Catechin, which plays a role in burning calories.

Keeping to Riemon’s desire to continue to innovate while sustaining its traditions, TSUJIRI ventured into green tea-based drinks and desserts, but maintains its philosophy of offering the best quality. TSUJIRI products utilises the best green tea selected and preserved from Uji in Kyoto, and uses the traditional grinding method to convey its strong fragrance as well as flavour.

Now, Malaysian can savour this finest quality Japanese Green Tea not only in the many innovative hot and cold drink but also desserts offering at Tsujiri. Currently, Tsujiri has a total of 14 outlets worldwide; which includes in Japan, Taiwan, Singapore, China, Canada and now in Malaysia.

According to Mr Dan Osano, Chairman and CEO of MOD's & Kaw Ping Co. Ltd.; consumers today are more informed and are more discerning than ever. They look for quality, taste, and varieties. I believe TSUJIRI meets all these criteria and I am confident that we are able to cater to their needs with our stringent quality control and continuous innovation.

Tsujiri Malaysia offers a total of 48 green tea drinks, desserts such as ice cream and parfaits selections in their menu. Matcha lovers can choose from O-Matcha, tea, latte to desserts, ice blended, shaved ice, floats and not forgetting the delightful Parfait selection with Soft ice cream too.

Some of the Specialty drinks and desserts as offered by Tsujiri Malaysia.

O-Matcha Cappucino
RM 12

O-Matcha Roll Cake
RM 10

Tsujiri O-Matcha Parfait
RM 16.50

Tsujiri O-Matcha Shaved Ice
RM 17

RM 13

O-Matcha Soft Ice Cream
RM 6.50

We hope that Malaysians can enjoy the culture and heritage of Japanese green tea, alongside its health benefits, through our café-style outlet,” shared Karen, Managing Director of TSUJIRI Malaysia during the launch. “Additionally, while keeping cool with our drinks and desserts, we can enjoy the unique and soothing taste and benefits of green tea.”

Business Hours: 12pm to 11pm
FaceBook: Tsujiri Malaysia