Malaysia, Get Ready: 40 ChaTraMue Stores Coming Your Way!

Woodpeckers Group Sdn Bhd, the brilliant minds behind the success of Malaysia's natural yogurt brand llaollao, have now introduced Malaysians to a delightful new sensation - ChaTraMue, Thailand's top-ranked milk tea brand. 

ChaTraMue Thai Milk Tea Opens in IOI City Mall Putrajaya

Woodpeckers Group and ChaTraMue: A Perfect Blend

Woodpeckers Group CEO Tan Kai Young, a visionary in the Malaysian F&B industry, recognizes the profound love for tea in Malaysia. He stated, "We’re thrilled to introduce Thailand's top-ranking milk tea brand to discerning Malaysian consumers who appreciate the finest tea blends. With our extensive experience in the F&B industry and a track record of success with IIaoIIao, we are confident that ChaTraMue will be a winner."

Woodpeckers Group's partnership with Cha Thai International Company Limited, the brand owner of ChaTraMue in Bangkok, was cemented with a 20-year franchise agreement. This historic agreement makes Woodpeckers Group the exclusive national franchisee for Malaysia, a significant milestone in ChaTraMue's over 100-year history.

The Promise of Diverse Culinary Experiences

Woodpeckers Group's mission is to offer customers a taste of diverse cultures. They've been pioneers in the F&B industry, with successful ventures like llaollao and casual fine-dining segment with TBC. Now, they are adding more excitement to Malaysia's milk tea scene with ChaTraMue.

Their formula for success lies in effective processes and systems, proven to grow their brands. They are now replicating these strategies for ChaTraMue, ensuring that Malaysians can savor the unique flavors of Thailand.

The Authenticity of ChaTraMue

ChaTraMue's entry into the Malaysian market is set to resonate with consumers who appreciate high-quality tea beverages. The brand is renowned for its commitment to sourcing the finest tea leaves, ensuring each cup delivers an authentic Thai tea experience. To maintain this authenticity, Woodpeckers Group is using rare Thai tea leaves meticulously crafted for the brand.

Ambitious Expansion Plans

Woodpeckers Group is committed to opening 40 ChaTraMue outlets across Malaysia by the end of next year, showcasing their dedication to providing exceptional beverage choices to a broader audience. In fact, they have already identified locations to open up to 10 outlets this year and another five outlets in the first quarter of next year.

Ricky Tjandra, Woodpeckers Group Brand Operation Manager, emphasized, "We will scale up the expansion of our outlets to nine per quarter thereafter, bringing our total store count to around 40 by the end of next year. Stay tuned for us opening up at more malls in the Klang Valley and Putrajaya."

Discover ChaTraMue's Signature Drinks

When you visit ChaTraMue, you can expect to indulge in various delightful Thai milk tea concoctions. Some of the all-time favorites include:

Thai Milk Tea: A flavor-packed drink with the original Thai taste that will transport your taste buds to Thailand.

Milk Green Tea: Similar to Thai Milk Tea, Matcha is the essential ingredient in the drink as it enhances the flavor of the tea.

Thai Coffee: Commonly known as Oliang, it is prepared from a mixture of Robusta coffee grounds, brown sugar, and various grains and seeds like cardamom, corn, soybeans, rice, and sesame seeds.

Exclusive Franchise Rights and Thai Tradition

Cha Thai International Managing Director Ms. Srisuporn Chaturongkavanich expressed her confidence in Woodpeckers' ability to grow the brand in Malaysia. She noted that negotiations took months, as the company was meticulous in awarding any national franchise. This marks the first time that ChaTraMue has granted franchise rights outside of Thailand in its rich history dating back to 1945.

Ms. Chaturongkavanich said, "This is the first country to be given these franchise rights for our brand, and it's really a part of our Thai tea tradition. We look forward to working with Woodpeckers to bring the authentic Thai tea concept to Malaysia."

Conclusion

With Woodpeckers Group's successful track record, ChaTraMue's commitment to quality, and the rich Thai tea tradition behind the brand, it's clear that Malaysia is in for an exciting journey into the world of Thai milk tea. Keep an eye out for ChaTraMue outlets opening near you, and be sure to experience the delightful array of Thai tea beverages they offer.

Enjoy the authentic taste of Thailand right here in Malaysia!

FAQs ChaTraMue Thai Milk Tea Malaysia

Q1. When did the first ChaTraMue store in Malaysia open?

A. The first ChaTraMue store in Malaysia opened on October 19, 2023, at IOI City Mall Putrajaya.

Q2. How many ChaTraMue outlets are Woodpeckers Group planning to open in Malaysia?

A. Woodpeckers Group plans to open 40 ChaTraMue outlets across Malaysia by the end of the next year.

Q3. What makes ChaTraMue unique?

A. ChaTraMue is known for its commitment to sourcing the finest Thai tea leaves, ensuring an authentic Thai tea experience for its customers.

Q4. What are some of the signature drinks at ChaTraMue?

A. Some of the signature drinks at ChaTraMue include Thai Milk Tea, Milk Green Tea, and Thai Coffee.

Q5. Who is the exclusive national franchisee for ChaTraMue in Malaysia?

A. Woodpeckers Group is the exclusive national franchisee for ChaTraMue in Malaysia, marking the first time the brand has signed franchise rights outside of Thailand in its over 100-year history.

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