In a significant move, Coles Supermarkets, Australia's leading retailer, has entered the Malaysian market through an exclusive collaboration with Jaya Grocer, a well-known supermarket brand.
This partnership allows Jaya Grocer to expand its Australian product offerings by introducing over 1,000 products from Australian-based brands, including Coles.
The availability of these products will be across all 43 Jaya Grocer stores and through GrabMart delivery nationwide. This article will delve into the details of this collaboration, its implications for both companies and the benefits it brings to Malaysian consumers.