Foodie Blogroll

Sunday, 27 November 2016

Travel Cake Launch By Anchor Food Professionals

Anchor Food Professionals, the food services arm of Fonterra Brands Malaysia have just launched the Quintessential Travel Cake, for this forthcoming festive season at its selected bakery partners across the country.

The Anchor Travel Cake series are quintessential butter loaf cakes made with Anchor Tinned Butter and is inspired By France 'Gateaux De Voyage' delicious speciality cakes made with high-quality butter brought on a journey from one place to another by travellers.

Three (3) variants of the Anchor Travel Cakes will be launched in 15 selected bakeries nationwide, and over 57 outlets starting from 1st December 2016. Consumers can look forward to enjoying the 
Chocolate Prune Travel Cake which is a mixture of pitted prune, apricots and dark chocolates chunks encased in a moist chocolate butter cake. Secondly, the Earl Grey Apricot Travel Cakes, will delight tea lovers as it has Earl Grey infused apricots in a fragrant Earl Grey Tea butter cake and lastly the Orange Cranberry Travel Cake is loaded with plump and juicy cranberries are soaked in orange juice, in a buttery orange scented cake.

The Anchor Travel Cakes were created by Anchor Professionals Pastry Chefs using Anchor Tinned Butter. Anchor Tinned Butter is the ideal butter for travel cakes as it is made from pure butter and natural dairy from grass-fed cows in New Zealand. It is a premium butter perfect for baked goods as it is aromatic and has a soft and smooth texture. Anchor is the leading brand in the food services dairy segment. it is a brand under dairy Fonterra, from New Zealand.

Speaking at the launch of the Anchor Travel Cakes, Ms Linda Tan, Director of Anchor Food Professionals Malaysia, explained that the travel cakes were inspired by the upcoming festivities which is all about gifting and sharing.

"With the Anchor Travel Cakes, we hope to bring back the old delightful tradition of getting and sharing cakes during festivities, with ideas and inspiration on how to personalised the cakes to be enjoyed at home, or given as gourmet gifts for different occasions," she said.

"It definitely makes a difference when you use pure butter for travel cakes, and Anchor Tinned Butter is ideal as it has a richer aroma and is shelf stable," added Ms Tan.

While the Travel Cakes are perfect to be enjoyed on their own with coffee or tea, the Anchor Food Professionals Pastry Chefs took the experience a notch up by demonstrating ways to enhance the enjoyment of the cakes by serving them up as cake pops; simply sliced and served with ice cream, or glazed for personal touch.

The Anchor Travel Cakes will be available in over 57 outlets of the following bakeries:

RT Pastry House
boite a bijoux
Thyme Bakery and Trendy Bakery - Klang Valley
Kek Sayang - Kedah
Savour @ Bread History - Penang
The Baker's Hut - Perak
Born & Bread - Perak
Happy Angel's Cake - Perak
Seremban Toast House - Negeri Sembilan
Baker's Ville - Johor
Walnut Bakery - Sabah
Taka Cake House
MA Baker
Farley Bakery - Sarawak

The Anchor Travel Cakes that will be available at these outlets will vary in the presentation, size packaging based on each bakery's unique customer preference.

As part of the campaign, Anchor Food Professionals will be giving away a set of designer dessert spoons with every purchase of 2 travel cake during its availability at the partner bakeries from 1st Dec 2016 to 31st January 2017.

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